Insider Trades - PABST LAWRENCE

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PABST LAWRENCE: Declared Holdings
Company/Relationship	Reported	Shares	Ownership
Vitacost.com, Inc. Director NasdaqGM:VITC (historical quotes, profile, other insiders)	24-Sep-09 24-Sep-09	263,710 120,000 383,710	Direct Indirect Total

Insider & restricted shareholder transactions reported over the last two years
Date Shares Stock Transaction
24-Sep-09 *80,000 VITC Sale at $12 per share.
(Proceeds of $960,000)
24-Sep-09 48,772 VITC Sale at $12 per share.
(Proceeds of $585,264)
23-Sep-09 *320,000 VITC Statement of Ownership
23-Sep-09 312,482 VITC Statement of Ownership

* Indicates that some (or all) shares are held indirectly (e.g. in a trust, by a spouse, etc.)

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Insider & restricted shareholder transactions reported over the last two years
Date	Shares	Stock	Transaction
24-Sep-09	*80,000	VITC	Sale at $12 per share. (Proceeds of $960,000)
24-Sep-09	48,772	VITC	Sale at $12 per share. (Proceeds of $585,264)
23-Sep-09	*320,000	VITC	Statement of Ownership
23-Sep-09	312,482	VITC	Statement of Ownership