Kenmore(R) Presents a Whole New Spin on Laundry With the Launch of a Revolutionary High-Efficiency Line HOFFMAN ESTATES, Ill., Nov. 4 /PRNewswire-FirstCall/ -- Kenmore® has been an iconic name in the appliance world for more than 80 years, and has become a staple brand in many households across the country. Kenmore continues its great history of developing innovative products with the introduction of its latest vision in appliances -- the new line of Kenmore and Kenmore Elite® High-Efficiency Front Load Laundry. The new line includes premium laundry products featuring smooth touch technology and a one-of-a-kind design. With a combination of outstanding cleaning performance, new Smart Motion(TM) technology, ultra-large capacities, an advanced Vibration Guard(TM) system, and a greater emphasis on fabric care and convenience, these front-load laundry pairs will bring excitement to the industry. And, they will change consumers' expectations about how to properly clean and care for their clothes. "Americans have trusted Kenmore to provide laundry products that are both high performance and dependable," said Betsy Owens, Kenmore brand's vice president and general manager. "We know from customer feedback that they are looking for appliances that are not only reliable, but also sleek and stylish. As Americans' needs change, Kenmore is changing with them, raising the bar on style and innovation in the category." More than just great performers, the new Kenmore Elite laundry pairs are setting new standards. With a careful eye on what is sophisticated and stylish, they set the standard for design by incorporating new curves, an innovative door design, groundbreaking controls and exquisite new colors. "Consumers are craving products that are better, faster and more convenient -- without a hefty price tag. Kenmore is listening to their needs and we're trying to find solutions to help make their lives easier," said Betsy Owens. "The new line of High-Efficiency Front Load Laundry products are challenging existing laundry paradigms by taking fabric care and convenience to the next level. We're setting the standard for care by going beyond just tumbling with five revolutionary new wash motions that will re-define how to clean and care for clothes." Smart Motion Technology: Five Wash Motions That Know How To Treat Your Clothes Some washers can only tumble. Not the new line of Kenmore and Kenmore Elite washers. They move in five unique and revolutionary ways. Smart Motion Technology is based on the agile Direct Drive Motor that precisely controls the action of the drum, creating five unique wash motions, so everything from rugged workwear to denim to lingerie gets just the right amount of care. Consumers get the best of both worlds -- cleaning power and fabric care -- in one washer. The five wash motions are custom combined for each wash cycle to give the right amount of care to each garment type. The five motions include:
Stain Treat(TM) Option: Concentrates On Stains, So You Don't Have To The Stain Treat option virtually eliminates the need to pre-treat stains by tackling tough set-in messes like syrup, grass, coffee and grape juice.(1) It lets you kiss stain sticks and sprays goodbye. Vibration Guard(TM) Technology: So Quiet You Won't Even Know It's On Vibration Guard Technology is designed to provide smooth, quiet performance with every load. The Direct Drive Motor combined with vibration dampers and a balancing system works to reduce noise and vibration so customers can enjoy quiet operation. Greener Appliances: Savings You Can See The ingenious Cold Clean(TM) cycle uses cold water to clean clothes as effectively as warm-water cycles while using 43 percent less energy than the already highly efficient Normal cycle. All Kenmore and Kenmore Elite High-Efficiency washers meet the new ENERGY STAR® criteria(2) and let customers save more money, more water and more energy. In addition, every Kenmore washer meets Tier 3 high-efficiency specifications established by the Consortium for Energy Efficiency (CEE), a nonprofit organization that promotes energy efficient products and services. Washers Meet Their Perfect Match: Dryers That Finally Treat Your Clothes Right The new Kenmore dryer line combines all the elements that customers look for, such as large capacity, great drying results and convenience, and puts them all in a super stylish package that beautifully matches the washer line. The line meets every drying need, with cycles including:
High Design Exterior: Breakthrough Style, Groundbreaking User Interface The new front-load line has been redesigned from top to bottom. From the sleek lines to a head-turning integrated square door design, to an innovative and intuitive control panel, these pairs are a work of art.
The all-new High-Efficiency lineup offers customers access to more models, more features, more convenience, more performance and more style. No matter the level, customers can expect superior cleaning, capacity, conservation and clothes care from products in the new lineup. Customers can mix and match steam and non-steam models to create their perfect pair:
For more information on the Kenmore and Kenmore Elite High-Efficiency laundry pairs, please visit www.Kenmore.com or the nearest Sears store. About Sears, Roebuck and Co. Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD - News), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com. (1) Based on 5 stains tested on Heavy Duty with Stain Treat option (2) Based on July 2009 ENERGY STAR criteria requiring all qualified products to have a Modified Energy Factor of 1.8 or greater as well as a Water Factor of 7.5 or lower (3) The NSF mark is assurance that a product has been tested by one of the most respected independent certification companies in existence today, NSF International (4) Based on 3 lb. AHAM load Source: Sears, Roebuck and Co.
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