WEST PALM BEACH, FL--(Marketwire - 11/11/09) - HearUSA, Inc. (AMEX:EAR - News), a leader among the nation's hearing care providers, recognizes the challenges faced by our military veterans and their loved ones who are living with untreated hearing loss.

In commemoration of Veterans Day, HearUSA is announcing its partnership with Veterans Care Plus, a veterans health advocacy group, to offer affordable hearing care to the millions of veterans who do not qualify for benefits through the Department of Veterans Affairs.

Veterans comprise a sizable portion of the nearly 36 million American adults who suffer from some degree of hearing loss. Of those who could benefit from the use of hearing aids, only one in four do so, according to the Better Hearing Institute.

"Our ability to hear and interpret speech and sound is crucial to every facet of our lives, including social, emotional and educational," said Dr. Cindy Beyer, senior vice president of HearUSA. "We are pleased to join forces with Veterans Care Plus to enrich the lives of veterans and their family members through quality hearing care."

The program focuses on educating veterans and their family members about hearing loss and the importance of good hearing care, and then offers personalized evaluations and hearing care options, along with excellent customer service. Program benefits also include:

• Access to more than 2,000 licensed and qualified hearing care providers nationwide
• Significant savings on a wide range of digital hearing aids
• Advanced technology, including remote control, rechargeable hearing aids, and Bluetooth wireless functionality
• 3-year loss/damage warranty
• Two years of free replacement batteries
• 10% savings at HearUSA's HearingShop.com for listening assistive products
• 0% interest payment plans

According to Dannion Brinkley, co-founder of Veterans Care Plus, "Together with HearUSA, we are able to effectively address one of the most pressing health care concerns expressed by our constituency, which includes members of the Veterans of Foreign Wars."

Veterans and their dependents can receive more information about the program by calling Veterans Care Plus toll-free at 1-877-252-0790 or enrolling free at www.veteranscareplus.com to receive a call from a Veterans Care Plus representative.

About Veterans Care Plus
Veterans Care Plus is a veteran-founded advocacy group committed to improving access to affordable healthcare products and services, and assisting veterans and their families in exploring healthcare options. Among its growing number of programs and services, Veterans Care Plus provides multiple options for savings on prescription medications, as well as hearing, diabetes, and vision care.

About HearUSA, Inc.
HearUSA is the recognized leader in hearing care for the nation's top managed care organizations through its network of more than 2000 hearing care providers, including 178 company-owned centers. HearUSA is the nation's only hearing care network accredited by URAC, an independent, nonprofit health care accrediting organization dedicated to promoting health care quality through accreditation, certification and commendation. HearUSA is also the administrator of the AARP Hearing Care program, designed to help millions of Americans aged 50+ who have untreated hearing loss.

 
Company Contact:
HearUSA, Inc.
Dr. Cindy Beyer
Senior Vice President
Tel 561-478-8770, ext. 113
Media Contact:
Sanford Teller
Sanford Teller Communications
Email Contact
Tel 212-717-0332
Investor Relations:
Scott Liolios or Ron Both
Liolios Group, Inc.
Email Contact
Tel 949-574-3860