South Asian Entertainment Service TV-Desi to Host NYC Press Event PLAINVIEW, NY--(Marketwire - 07/16/09) - TV-Desi, a subsidiary of NeuLion, Inc. (TSX:NLN - News), announces a formal press day to take place in New York City on July
22, 2009. The event will provide the opportunity to meet with TV-Desi Executives Tracy Thompson-West and Sandeep Divekar to discuss company initiatives, South Asian community impact and the continued penetration of the Indian, Pakistani and Bangladeshi markets in North America. Interviews by appointment only. Please contact Helena Podgorniak at 646-792-6092 or helena@masalacommunications.com to reserve your place today. Space is limited. Event Information July 22, 2009 200 Park Avenue, New York, NY 1:00 - 6:00 pm ET About TV-Desi TV-Desi features a diverse line-up of over 45 top-rated television channels to the South Asian community. As a multi-platform television service, TV-Desi content can be viewed in high digital quality to the PC and television set via the Internet without the need for satellite or cable installation. TV-Desi gives greater reach, more access and content choices to viewers at very competitive pricing. About TV-Desi's Executive Team Tracy Thompson-West Chief Executive, International Business With nearly 20 years of career experience in the U.S. and European satellite television industries, Tracy Thompson-West holds a successful track record in the satellite television industry. In her current role as Chief Executive of International Business, Tracy is responsible for all aspects of TV-Desi's business affairs. Prior to joining NeuLion, Tracy had a firm hand in building DISH Network's International channel business to the most thriving distribution platform of foreign language channels in the world. As Vice President of International Programming and Marketing, she was responsible for building and growing DISH Network's international channel business to a highly successful subscriber acquisition tool. Sandeep Divekar Chief Executive Officer As Chief Executive Officer of TV-Desi, Sandeep is responsible for the day to day running of TV-Desi's business including all aspects of sales and distribution. Born and raised in Bombay, India, Sandeep has an intuitive understanding of TV-Desi's South Asian market. Sandeep's ability to build companies from the ground up, technology background and solid leadership have kept him at the forefront of the industry for over 20 years. Sandeep's entrepreneurial and management skills are vital as he oversees all facets of TV-Desi's business. He is responsible for negotiating content contracts, managing logistics of TV-Desi's infrastructure and setting the overall direction for TV-Desi. Prior to this role, Sandeep founded many successful companies including 3Name3D Inc. and MultiGen Paradigm Inc. where he served as President and CEO leading technology strategy, sales management, marketing, contract negotiations and government relations. Sandeep also held an extensive career with Computer Associates as Senior Vice President for Product Strategy. About NeuLion Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion and JumpTV (TSX:JTV - News) work with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports and international television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and faith-based partner Sky Angel (Christian). Customer/partner content can be viewed by way of Internet on PCs and on the television through the Company's IPTV set-top-box. Forward-Looking Statement Certain statements herein relating to JumpTV's merger with NeuLion, Inc. are forward-looking statements and represent JumpTV's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what Management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: the integration of the businesses of JumpTV and NeuLion, our continued relationships with our channel partners, general economic and market segment conditions, competitor activity, product capability and acceptance, rates, technology changes and international risk and currency exchange. More specific risks include that the merged entity will not be able to realize some or all of the expected synergies due to incompatibilities in the merging businesses, the inability of management to bring about such synergies or a changing business environment rendering such synergies inadvisable or uneconomical. After integrating the businesses the suite of service offerings may not perform as expected if shifting demand moves in a direction away from the expected business model of the merged entity, if competitors are able to take market share away from the merged entity or if changing technology adversely impacts the merged businesses. In addition, while the Company expects its content partners and those of NeuLion to continue and expand their relationship with the merged entity, there can be no assurance that such relationships will continue as expected, or at all. More detailed assessment of the risks that could cause actual results to materially differ than current expectations is contained in the "Risk Factors" section of the company's 2008 annual MD&A and AIF filed on www.sedar.com. Contact:
Source: NeuLion, Inc.
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