BOSTON, MA--(MARKET WIRE)--Jan 7, 2009 -- Aberdeen, a Harte-Hanks Company (NYSE:HHS - News), revealed today that Best-in-Class (BIC) companies -- those performing in the top 20% of all research survey respondents -- have achieved far greater deployment success with their BI implementations when it comes to serving mobile workers. Moreover, 83% of Best-in-Class companies are able to deliver business information to mobile users within the same day that business events take place, compared to 57% of all others. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=5374.

In this new research report titled, "Mobile Business Intelligence: A Path to Pervasive BI?" Aberdeen research has revealed that process management plays an important role in an organization's ability to deliver business intelligence capabilities to the mobile workforce. Two processes in particular can prove to be important factors toward achieving Best-in-Class performance.

"User-directed scheduling of report delivery puts the power of information filtering in the hands of the end-user," said David Hatch, Vice President and Principal Analyst of Aberdeen's Business Intelligence Practice. "Mobile users are accustomed to the customization that is delivered with current mobile device applications and the ability to select and schedule reports should not be treated differently."

The report reveals that as companies continue to focus on delivering information to the mobile workforce, they will also need to address the timeframes within which information must be delivered in order to affect action in the field. Today, only 23% of companies (and 39% of Best-in-Class companies) surveyed report that they can deliver information to the mobile workforce within an hour of a business event occurring (including a request made by the mobile worker). Sixty-two percent (62%) of respondents indicate that they desire this capability today. The report investigates the capabilities and technology enablers that are driving Best-in-Class results.

A complimentary copy of this report is made available due in part by the following underwriters: Cognos (an IBM Company) and Actuate Mobile. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=5374.

For additional access to complimentary Information Technology Research, please visit http://research.aberdeen.com/index.php/-information-technology

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen(TM) for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

 
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     Media Contact:
     David Hatch
     Aberdeen Harte-Hanks
     (617) 854-5329
     david.hatch@aberdeen.com