New South Asian IPTV Network Debuts Premier Television Content: Financial News

New South Asian IPTV Network Debuts Premier Television Content
Wednesday December 3, 2008 4:23 pm ET
TV-Desi to Offer Top-Rated Live TV Channels From India, Pakistan and Bangladesh to Viewers in North America

PLAINVIEW, NY--(MARKET WIRE)--Dec 3, 2008 -- TV-Desi LLC., a subsidiary of NeuLion Inc. and JumpTV Inc. (Toronto:JTV.TO - News) (AIM: JTV), announced today the launch of a new IPTV service delivering the largest selection of live South Asian television content to viewers in the United States and Canada.

TV-Desi is the first IPTV service dedicated to the Indian, Pakistani and Bangladeshi communities in North America delivering a television viewing experience. This subscription-based service provides live content in superior video quality using a broadband Internet connection and unique set top box technology.

TV-Desi comes to the marketplace through the core capabilities of NeuLion and JumpTV. These online media powerhouses have collectively launched the most complete online television experience with the ability to best serve the Indian, Pakistani and Bangladeshi markets.

TV-Desi features a robust line-up of over 40 popular channels including: Sony Entertainment Television Asia, Indus TV, Aaj, NDTV, ATN, Ekushey, Diganta, RTV, Hum TV, Amrita TV, IBN-Lokmat, TV9 News as well as North American Desi channels ITV, ASC and many others.

"We're excited about the opportunity to serve our Pakistani, Bangladeshi and Indian subscribers in a way that has no parallel to anything available in the United States and Canada for these communities. In terms of the sheer volume and caliber of content available, users will appreciate the high quality and affordable price. In addition, TV-Desi has a wider selection of programming from South Asia in languages like Marathi, Gujarati, Tamil, Malayalam and Punjabi in addition to Hindi, Urdu and Bengali programming," said Sandeep Divekar, CEO of TV-Desi.

"TV-Desi helps IBN-Lokmat reach new audiences in North America, who are hungry to get live news from home. The Lokmat Group has been a pioneer in Marathi news and is proud to be the first Marathi channel available in North America through the TV-Desi platform," said Devendra Darda, Executive Director of the Lokmat Group.

Introductory TV-Desi Packages Include:

 
--  Live TV Package: starting at $29.99 USD per month for a monthly
    subscription
--  A la carte channels: starting at $3.99 USD available in addition to
    initial purchase of the Live TV Package

In the coming months, TV-Desi plans to add movies and video-on-demand content as well as more channels in regional languages. Visit www.tv-desi.com for further details.

About TV-Desi LLC.

Based in Plainview, NY, TV-Desi is a subsidiary of NeuLion Inc. and JumpTV Inc. It is the first IPTV service dedicated to the North American Indian, Pakistani and Bangladeshi communities that is available for a television viewing experience, offering the largest selection of top rated television programming from South Asia. The service comes to the marketplace through the stewardship of Charles B. Wang, founder of Computer Associates and Chairman of NeuLion Inc./JumpTV Inc. Additional support provided by the Lokmat Group based in Mumbai, India (http://www.lokmat.com). Production is made possible through NeuLion/JumpTV technology.

About NeuLion and JumpTV

Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion and JumpTV (Toronto:JTV.TO - News) work with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion iPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports and international television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of Internet on PCs and on the television through the Company's proprietary IPTV set top box. Through the Company's consumer websites: JumpTV.com, Cycling.TV and SportsYa.com, as well as its collegiate and sports partner websites, the Company streamed over 15,000 live sporting events in the past 12 months and ranks consistently as one of the top ten ranked US sports web sites as measured by minutes viewed.

Forward-Looking Statement

Certain statements herein relating to JumpTV's merger with NeuLion, Inc. are forward-looking statements and represent JumpTV's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what Management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: the integration of the businesses of JumpTV and NeuLion, our continued relationships with our channel partners, general economic and market segment conditions, competitor activity, product capability and acceptance, rates, technology changes and international risk and currency exchange. More specific risks include that the merged entity will not be able to realize some or all of the expected synergies due to incompatibilities in the merging businesses, the inability of management to bring about such synergies or a changing business environment rendering such synergies inadvisable or uneconomical. After integrating the businesses the suite of service offerings may not perform as expected if shifting demand moves in a direction away from the expected business model of the merged entity, if competitors are able to take market share away from the merged entity or if changing technology adversely impacts the merged businesses. In addition, while the Company expects its content partners and those of NeuLion to continue and expand their relationship with the merged entity, there can be no assurance that such relationships will continue as expected, or at all. More detailed assessment of the risks that could cause actual results to materially differ than current expectations is contained in the "Risk Assessment" section of the company's 2007 annual MD&A filed on www.sedar.com.