FOSTER CITY, CA--(MARKET WIRE)--Oct 27, 2008 -- MarketLive, Inc., the leading global eCommerce software and service provider for retailers, today announced it will host an interactive webinar for eCommerce leaders, "Building a Business Case for eCommerce." Ken Burke, Founder and Chief Evangelist of MarketLive and Brian Walker, senior analyst for Forrester Research will speak during the webinar.

"Even without the added complexities of today's economic environment, it can be challenging to effectively analyze the costs, benefits, and ROI associated with replacing online retail technology," said Ken Burke, Founder of MarketLive.

To make this easier, the MarketLive Internet Strategy Group and Forrester Research have teamed to create this joint webinar and whitepaper series. Brian Walker, Senior Analyst and author of the new Forrester report, "How to Pitch eCommerce Replatforming," will show how to tame what may otherwise be a complex and confusing process.

"Many companies have grown beyond the capabilities of their current sites and are looking for expert guidance and tools to help them make an informed decision about what to do next," said Walker. "This webinar, combined with ROI analysis tools based on Forrester's metrics, provides a powerful set of information and tools to help these companies make the right decision."

Retailers looking to launch a new site for the 2009 holiday season need to start planning their replatforming project today. By building a solid business case based on quantifiable metrics and realistic goals, eCommerce leaders can better educate key decision makers, manage expectations, and harness internal champions to successfully win support for this strategic investment.

Webinar attendees will learn:

 
--  Fundamental best practices for a successful eCommerce pitch
--  The definition of customer-centric, IT-centric, and operations-centric
    value
--  The development of a simple, but effective ROI model, based on
    measurable key performance indicators (KPIs) with reliable history
--  An examination of the potential hidden costs of a new platform
--  Techniques for selling your project and gaining internal support

Webinar details

 
--  Who: Brian Walker, Senior Analyst, Forrester Research and Ken Burke,
    MarketLive Founder
--  What: Building a Business Case for eCommerce
--  When: Thursday, November 6, 2008 at 1:00 p.m. Eastern / 10:00 a.m.
    Pacific
--  To Register: http://www.marketlive.com/businesscase

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Carolina Biological, Bon-Ton Stores, Intermix, Vanity Shops, Gaiam, Wakeside, and TruSnow.

     Contact:
      
     Kelli Tejada
     MarketLive, Inc.
     415.271.9820
     Email Contact