MONTEREY, CA--(MARKET WIRE)--Oct 8, 2008 -- Creative Coefficient, an advanced mobile applications software development company, today announced the release and mass appeal of its first product for the Apple® iPhone™, 1st Response: Emergency Kit now available on the Apple iTunes® App Store. The product is the first in a series of four new iPhone applications by Creative Coefficient to be available in Q4, 2008. Lauryn Jones, chief operating officer of Creative Coefficient, remarked, "We're proud to launch a family of 1st Response applications. These are must-have consumer aids, taking full advantage of the iPhone's remarkable capabilities."

Containing the best advice of emergency and medical experts, 1st Response: Emergency Kit helps users respond to emergency or dangerous situations to help create a positive outcome. With 1st Response: Emergency Kit, users can make informed decisions, take appropriate action and be able to improvise with confidence. Utilizing the iPhone G3 location-based services, 1st Response: Emergency Kit employs a unique one-tap call function to alert local emergency service.

Some 1st Response: Emergency Kit features include:

 
--  One-Tap Emergency Call - place an emergency call to the appropriate
    emergency services. 1st Response pre-populates the call field with the
    emergency number specific to your location. Or place a one-tap call to your
    personal emergency contact.

--  "How To" Resources - guidelines for what to do in a variety of
    dangerous situations, such as a hotel room fire or an animal attack as well
    as a useful "how to" guide for basic roadside repairs and an illustrated
    first aid guide.

--  Lights - brightest light the iPhone can display with aperture controls
    that range from pinpoint lighting to floodlight.

--  Distress Signal - universal SOS and distress signal, user controlled
    strobe and full spectrum colors. Easily seen from a distance of 170 yards.

--  Medical Profile - a quick display of your emergency contacts, medical
    alerts, current health status, medications, medical conditions, insurance
    information, and one-tap call contacts.

Localized and available in 66 countries, 1st Response: Emergency Kit can be downloaded from the Apple iTunes App Store, in English, French, German, Italian, Spanish and Japanese for the iPhone or the iPod touch.

"If it's mobile, it's global. With 1st Response: Emergency Kit, you can feel safe and confident when you travel and wherever life takes you," said Jones. "With this application in their pocket, our users can be of assistance to themselves and others."

In addition to 1st Response: Emergency Kit, Creative Coefficient will launch three other applications expanding the 1st Response product line of mobile utilities. Future 1st Response releases include: Stolen Wallet, On-the-Road, and Accident Report.

PRODUCT REQUIREMENTS: Requires iPhone 2.0 or greater software. Compatible with iPhone and iPod touch (Note: iPod touch does not have one-tap call capability).

About Creative Coefficient

Founded in 1999, Creative Coefficient is a mobile Web application software developer whose projects and technical expertise have paralleled the evolution of the Internet and the emergence of intelligent mobile devices. For more information, visit http://www.creativecoefficient.com.

Copyright and Trademarks

Apple, Apple iPhone, iPod, iPod touch, iTunes App Store are Copyright © 2008 Apple Inc. All rights reserved.

     Media Contact:
     Lauryn Jones
     Creative Coefficient
     (831) 644-9100
     Email Contact