DENTON, TX--(MARKET WIRE)--Sep 26, 2008 -- The high tech world of the Internet age is no longer just for the big boys. It is no longer uncommon to see small companies approach web developers in an attempt to utilize sophisticated SEO (search engine optimization) techniques. This increased utilization of search engine optimization can be seen on the local level with 1st Environmental Services Heating and Cooling located in Denton, Texas.

The increased use of the Internet for purchasing products and as a source of information is no longer being ignored by small businesses. In a focus group conducted by Scott Poliseno, owner of Produce Marketing, 95% of the participants that were questioned, responded the first place that they look for information is from the Internet. "If you want to stay competitive, you've got to keep up with the Internet," stated Keith Wilkinson, owner of a local air conditioning installation & repair company, 1st Environmental Services Heating and Cooling.

Not only is it important for a business, big or small, to have a website; it is also important for that website to be easily found. Through the use of SEO techniques, small businesses are able to work their way up to the top of the list when it comes to results generated by search engines. The benefits from utilizing SEO techniques are not always seen immediately but those that are familiar with its success understand how much business it can drive.

For many, this area of marketing is still quite new and not very well understood but there is relief. New web development products such as Produce Results, are helping small companies utilize sophisticated SEO techniques and improve the flow of traffic to their business' website. "The Produce Results product was developed to specifically meet the online marketing demands of the small to medium sized business," stated Scott Poliseno, owner of Produce Marketing a marketing firm located in the Dallas / Fort Worth Metroplex. One such technique that 1st Environmental Services Heating and Cooling is capitalizing upon is the use of a central air conditioning blog. A blog can be a very useful tool because it serves as a vehicle for consumers to put forth their opinions as well as a means for the website to boost its content and keyword density. Search engines such as Google and Yahoo crave new and fresh content and therefore love blogs because of the constant addition of trendy information, since blog entries are typically related to the latest buzz.

"Like everything else, the world of marketing is a dynamic machine and we realize the importance of working with companies such as Produce Marketing, to stay competitive," stated Keith Wilkinson. The days of big businesses dominating the Internet are waning and in its wake are a wave of small businesses gearing up to compete with the big boys.

     Contact:
     Scott Poliseno
     Produce Marketing
     Denton, Texas 76205
     (940)-239-7564