Pure Energy Receives First Orders for Its New Cordless Phone Batteries: Financial News

Pure Energy Receives First Orders for Its New Cordless Phone Batteries
Monday September 15, 2008 8:00 am ET

TORONTO--(MARKET WIRE)--Sep 15, 2008 -- Pure Energy Visions Corporation (CDNX:PEV.V - News) (Frankfurt:XYQ.F - News) ("Pure Energy" or the "Corporation"), the leading Canadian provider of environmentally responsible rechargeable battery products, reported today that it has secured business for its new cordless phone battery packs with two leading Canadian retailers. The product is being distributed through Sure-Gro Inc., Pure Energy's Canadian distributor. Shipments have already been made to one retailer with product expected on store shelves across Canada later this month.

In April 2008, Pure Energy announced that it would be introducing a complete line of rechargeable Nickel Metal Hydride (NiMH) cordless phone batteries and battery packs this fall. Unlike the more traditional Nickel Cadmium (NiCd) rechargeable cordless phone batteries, Pure Energy's NiMH products will provide longer cycle life and more talk time between charges. These batteries are also more environmentally responsible as they do not contain Cadmium. Health hazards associated with Cadmium has led to the banning of NiCd batteries for consumer applications in the European Union effective this September.

The introduction of Pure Energy's line of proprietary Rechargeable Alkaline cordless phone battery packs is on schedule for release in 2009. Rechargeable Alkaline cordless phone batteries can be recharged 1000s of times and have significant cost and performance benefits over NiCd and NiMH cordless phone batteries including longer "reserve" talk and "standby" time. Unlike NiCd and NiMH they are also ready-to-use out of the package.

About Pure Energy's Rechargeable Alkaline Batteries:

Pure Energy's advanced formula AA and AAA size Rechargeable Alkaline batteries are the only rechargeable batteries that can be used in any application that uses throw-away alkaline batteries. They can be recharged hundreds of times leading to cost savings for consumers and less greenhouse gas emissions and waste entering landfill compared to throw-away alkaline batteries. Rechargeable Alkaline batteries do not contain heavy metals such as cadmium or mercury and offer several performance and cost advantages over other rechargeable batteries including an industry leading 7 year shelf life -- 40 times longer than regular rechargeable NiMH batteries.

About Pure Energy Visions Corporation:

Pure Energy is an international consumer and commercial products company focusing on cost effective, environmentally responsible products. The Corporation is a leading supplier of rechargeable batteries and lawn and garden products sold under private label and under the Pure Energy(TM) and Perfectly Natural Solutions(TM) brands. Through a growing network of strategic partners and distributors, products are sold in over 12 countries by leading retailers and Original Equipment Manufacturers.

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulators. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has neither approved nor disapproved of the contents of this press release, and does not accept responsibility for the adequacy nor accuracy of this information.

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