IRVINE, CA--(MARKET WIRE)--Aug 26, 2008 -- BlueFire Ethanol Fuels, Inc. (OTC BB:BFRE.OB - News), a company changing the world's transportation fuel paradigm through the production of ethanol from non-food cellulosic wastes, has been invited to present at the 3rd Annual Southern California Investor Conference on September 3, 2008 at The Island Hotel in Newport Beach, California.

BlueFire Ethanol Chairman and CEO, Arnold Klann, is scheduled to make a presentation to the general session at 8:30 a.m. Pacific Time.

The conference will feature officers from 30 of Southern California's top companies, including Qualcomm, Cymer and Volcom, presenting corporate overviews and insights to investors and the financial community. This one day investor event features world recognized life science, technology, media, real estate, financial and other leading growth companies.

Klann will discuss how the company is deploying the world's first commercially-ready, patented and proven Concentrated Acid Hydrolysis Technology Process for the profitable conversion of cellulosic waste materials to ethanol. Cellulosic ethanol from widely available waste materials will provide for ethanol's ability to significantly and sustainably become an important component of our nation's domestic energy supply.

BlueFire will create geographic flexibility in the location of production plants by using locally available cellulosic wastes bringing the benefits of ethanol to every state in our nation while helping to solve limited landfill space and creating regional economic development.

BlueFire Ethanol recently received its Condition Use Permit from Los Angeles County Regional Planning for its first ethanol biorefinery in Lancaster, California. The Lancaster facility will use post-sorted cellulosic wastes diverted from landfills in Southern California to produce fuel-grade ethanol. The company was awarded $40 million from the U.S. Department of Energy for construction of a second plant also in Southern California, and has received the first installment of funding from the DOE for the development of the BlueFire Mecca, LLC plant in Southern California.

Interested parties may listen to the presentation through a live audio webcast at www.californiastocks.com. Listeners are encouraged to visit the Web site at least 15 minutes prior to the start of the scheduled presentation to register, download and install any necessary audio software.

About California Equity Research

California Equity Research, LLC is an independent research-only firm focused exclusively on investment opportunities within California. CER analysts focus on underfollowed and timely investment ideas ranging in market cap from $75-500 million. CERs unbiased investment coverage is based on our proprietary research process, unique knowledge of California-based companies and broad management and channel contacts.

About BlueFire Ethanol

BlueFire Ethanol Fuels, Inc. is deploying the first commercially ready, patented, and proven Concentrated Acid Hydrolysis Technology Process for the profitable conversion of cellulosic ("Green Waste") waste materials to ethanol, a viable alternative to gasoline. BlueFire is the only cellulose-to-ethanol company worldwide with demonstrated production of ethanol from urban trash (post-sorted MSW), rice and wheat straws, wood waste and other agricultural residues. BlueFire Ethanol is one of six ethanol companies awarded funding from the U.S. Department of Energy for a planned ethanol production facility using cellulosic wastes diverted from landfills in Southern California. The facility will produce approximately 17 million gallons of cellulosic ethanol per year from green waste, wood waste and other cellulosic urban wastes. For more information, go to www.BlueFireEthanol.com.

Forward-Looking Statements

Statements about BlueFire Ethanol, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. BlueFire's actual results could differ materially from expected results. BlueFire undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; BlueFire will appropriately inform the public.

     Company contact:
     Rigel Stone
     BlueFire Ethanol Fuels, Inc.
     Email Contact
     949.588.3767, ext. 404
      
     Investor Contact:
     Scott Kitcher
     Liolios Group, Inc.
     Email Contact
     949.574.3860
      
     Media Contact:
     Laura Finlayson
     Avalanche Strategic Communications
     Email Contact
     201.488.0049