MIAMI, FL--(MARKET WIRE)--Aug 21, 2008 -- Dynamic Response Group, Inc. (OTC BB:DRGP.OB - News), a leading innovator of strategic marketing solutions, announced today record second quarter revenue for the period ended June 30, 2008. The Company generated gross sales of approximately $9.6 million, representing a 167% increase compared to $3.6 million for the same period in fiscal 2007. Net revenue of $7.2 million increased 166% compared to net revenue of $2.7 million for the three months ended June 30, 2007. Gross profit of $6.2 million, which was the highest in the Company's history, increased 169% versus the year-earlier period gross profit of $2.3 million.

For the six months ended June 30, 2008, gross sales of $19.6 million increased 122% compared to $7.9 million for the same six-month period in 2007. Net revenue was $15.3 million, an increase of 178% compared to net revenue of $5.5 million in the six months ended June 30, 2007. Gross profit of $12.3 million increased 151% versus $4.9 million in the same period in 2007.

"We are pleased that in a challenging consumer spending environment that we were able to generate record second quarter sales and a significant increase in gross profit," said Melissa K. Rice, Chief Executive Officer. "Our marketing efforts drove strong sales increases in Riddex, 'The Legends of Soul' DVD, The Official NASCAR Members Club and ProCede. During the second half of the year, we expect to continue the strong sales growth we experienced in the first half of the year, but plan to focus on increasing efficiencies in other areas of our operations to further improve operating results."

About Dynamic Response Group, Inc

Dynamic Response Group, Inc. ("DRG") is a leading innovator of strategic marketing solutions. The Company leverages its vast knowledge of its customers to create, develop and market innovative products and services that build brand awareness and drive sales across large national and international consumer audiences. The foundation of the Company is its direct response TV (DRTV) and Internet advertising business, which has produced many highly effective products including: ProCede(TM), a hair thickening system for men; Riddex, a pest control product; "Backyard Drills with Bill Parcells," a DVD series for fathers and sons; and "The Legends of Soul," a DVD series of current day concerts of classic soul artists. The Company has also signed an exclusive three year deal to market The Official NASCAR Members Club to the over 75 million estimated NASCAR fans in the US.

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. The above information does not guarantee any successful closing of new business. No assurances can be given that any projections related to gross revenues or profit margins will be realized. Forward-looking statements involve known and unknown risks and uncertainties that may cause the company's actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.

     Contact:
     Daniel Schustack
     CEOcast, Inc. for Dynamic Response Group
     (212) 732-4300