SANTA MONICA, CA--(MARKET WIRE)--Jul 23, 2008 -- The LA Tech Scene gathered on Thursday, July 17th at the Viceroy Santa Monica for a prestigious event -- Twiistup (http://www.twiistup.com) -- celebrating the best and brightest in new and exciting internet companies.

An exciting range of new and innovative companies earned a showcase spot to present their wares and compete against each other for the "Best in Show" award. As the evening progressed and the votes rolled in it became clear: This year's Twiistup attendees believe in creating positive change in the world.

At the end of the night, Mike Macadaan, co-founder of Twiistup, announced that Tools To Life (http://toolstolife.com), a Santa Monica-based social-network offering a supportive community and interactive multimedia self-help programs, took the win as Fan Favorite of the Show Off competition.

Tools To Life, which launched January of 2007, came to Twiistup to demonstrate their line of multimedia self-development courses. They launched their latest course, "Start Living Green Tools," an eleven-day course that promises to teach anyone how to begin living a more environmentally conscious lifestyle.

"In light of all the recent information coming up in the media and blog world, we all know we need to start caring more for our environment. So we went out and found Green Home Builder Renee Lafair. We asked her to find out how the average person who wants to be more 'Green' in their daily life can effectively become more green," says Greg Johnson, Director of Marketing at Tools To Life.

The course, delivered via Tools To Life's web-based multimedia learning platform the Toolbox, will be publicly available for free August 1st, 2008.

When asked a few days later what he had to say about his Company's victory at Twiistup 4, Tools To Life Founder Devlyn Steele had this to say: "Twiistup is an amazing event that gives new tech companies an opportunity to gain exposure. It was an honor to be amongst great new tech companies, and a highlight to be selected as fan favorite. This will create more exposure and traction for Tools To Life to continue using web 2.0 technology to bring people together to support each other to create real change in their lives. Special thanks to Mike and Stephanie Macadaan for their work in putting this event together and giving us this opportunity."

About ToolsToLife.com

Tools To Life is a social-network with a focus on supportive and empowering community along with its online multimedia learning platform, The Toolbox guides its members through interactive programs of self discovery and education. It teaches people how to control their impulsive behaviors and apply daily action choices toward achieving amazing personal success in all areas of life. The community offers member support, accountability, encouragement, best practices and shared tips for personal improvement. There are more than 10,000 life changing stories members of the program posted on the site. Please visit http://toolstolife.com for more information.

About Twiistup

Twiistup connects innovative people from technology, media and entertainment. Our events feature start-ups chosen to "show off" their products and services to influential bloggers, fellow tech-heads, investors, the media and those interested in learning about what's hot in tech. Unlike traditional networking events, Twiistup mixes it up with tunes, video, bites, beverages, swag and the unexpected. Sponsors include Mzinga, Adisn, AOL Developer Network, USC Stevens Institute of Innovation, CyberCoders, NeoHire, Chi.mp, Direct Media Exchange, FreshBooks, GeoGraffiti, GirlGamer, GrowThink, Heavybag Media, Magnify360, Qtask, Rubicon Project, Snap, ThisNext, Userplane, Mail Room Fund, Vencore Capital, cFour Partners Worldwide, Nixon Peabody LLP, Etchstar, Pasadena Angels, Black Card Circle and MediaTemple. More information can be found at http://www.twiistup.com.

     For additional information:
      
     MEDIA CONTACT:
     Joshua Pourgol
     Email Contact
     (310) 858-5557