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Industry Center - Sporting Goods
Industry Center > Sporting Goods > American Derringer Corporation Company Profile
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American Derringer Corporation Company Profile
American Derringer owner Elizabeth Saunders is a real pistol. She stars in her own ads clad in a bustier while brandishing her signature handgun and the company's best-seller, the Lady Derringer. The tiny pistol of Wild West fame fits a petite palm with its faux ivory grip engraved with the image of a Victorian lady. American Derringer peddles a variety of pistols and accessories, such as holsters, perfume, scarves, and ties. The gun manufacturer targets women in need of a shooting iron and collectors looking for an item with a history. Company founder Robert Saunders hired Elizabeth for his sales staff. They married, and when he died in 1993, she took over the company.
Contact Information
Address: 127 N. Lacy Dr.
Waco, TX 76715-4640
Phone:254-799-9111
Fax:254-799-7935
Financial Highlights
Fiscal Year End:December
Revenue (2008):0.50 M
Employees (2008):8
Key People
President and CEO: Elizabeth Saunders
Industry Information
Sector: Consumer Goods
Industry: Sporting Goods
Top Competitors
Colt's Manufacturing Company, LLC
Smith & Wesson Holding Corporation (swhc)
Sturm, Ruger & Company, Inc. (rgr)
 


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