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American Derringer owner Elizabeth Saunders is a real pistol. She stars in her own ads clad in a bustier while brandishing her signature handgun and the company's best-seller, the Lady Derringer. The tiny pistol of Wild West fame fits a petite palm with its faux ivory grip engraved with the image of a Victorian lady. American Derringer peddles a variety of pistols and accessories, such as holsters, perfume, scarves, and ties. The gun manufacturer targets women in need of a shooting iron and collectors looking for an item with a history. Company founder Robert Saunders hired Elizabeth for his sales staff. They married, and when he died in 1993, she took over the company.
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Address: |
127 N. Lacy Dr.
Waco, TX 76715-4640
| | Phone: | 254-799-9111 | | Fax: | 254-799-7935 |
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| Financial
Highlights | | Fiscal Year End: | December | | Revenue (2008): | 0.50 M | | Employees (2008): | 8 |
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Key People
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President and CEO:
Elizabeth Saunders
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