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New Balance Athletic Shoe runs on its everyman (and everywoman) appeal. Unlike its rivals, it shuns celebrity endorsers. By spotlighting lesser-known athletes the company claims to emphasize substance over style. The approach attracts Boomer jock clients who are less fickle than the teens chased by other shoemakers. Founded in 1906 to make arch supports, New Balance is known for its selection of shoe widths. Besides men's and women's shoes for running, crosstraining, basketball, tennis, hiking, and golf, the firm offers fitness apparel and kids' shoes and owns leather boot maker Dunham. Chairman Jim Davis bought New Balance on the day of the 1972 Boston Marathon.
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| | | Contact Information | |
Address: |
Brighton Landing, 20 Guest St.
Boston, MA 02135-2088
| | Phone: | 617-783-4000 | | Fax: | 617-787-9355 |
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| Financial
Highlights | | Fiscal Year End: | December | | Revenue (2008): | 1640.00 M | | Revenue Growth (1 yr): | 0.60% | | Employees (2008): | 4,000 | | Employee Growth (1 yr): | 42.90% |
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Key People
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Chairman:
James S. (Jim) Davis
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CEO:
Robert T. DeMartini
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EVP and CFO:
John Withee
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