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| TOOT.OB > SEC Filings for TOOT.OB > Form 10-Q on 14-Aug-2009 | All Recent SEC Filings |
14-Aug-2009
Quarterly Report
FORWARD-LOOKING STATEMENTS DISCLAIMER
This report on Form 10-Q contains forward-looking statements that involve risks and uncertainties. You should not place undue reliance on these forward-looking statements. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons, including the risks described in our annual report on Form 10-K and other reports we file with the Securities and Exchange Commission. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made. We do not intend to update any of the forward-looking statements after the date of this report to conform these statements to actual results or to changes in our expectations, except as required by law.
This discussion and analysis should be read in conjunction with the unaudited interim financial statements and the notes thereto included in this report, and our annual report on Form 10-K for the fiscal year ended March 31, 2009.
Overview
On June 16, 2005, we incorporated in the State of Nevada. On September 9, 2005, we purchased the rights, recipes, customer lists, and certain equipment of a sole proprietor located in Medina, Texas for $50,000 in cash and the issuance of 600,000 shares of common stock valued at $150,000. Our fiscal year end is March 31.
Business Trends
We manufacture, market and sell "high end" pies. We have three sales channels; retail, corporate and wholesale, that each focuses on a different customer base.
Our retail market is comprised of individual consumers through in-store sales at our Boerne storefront, orders via telephone and internet orders from our website.
Our corporate market is comprised of businesses that purchase our pies for gifts, events and/or personal use. Our corporate sales program provides a convenient and cost effective way for our corporate clients to promote their company through customer and employee appreciation programs. Our corporate customers range in size from small businesses to large corporations. We believe this market will continue to play a key role in our future growth because our current corporate customers send our pies to their contacts and employees. We believe that once those end-recipients sample the quality of our pies, they may become our future customers.
Our wholesale market is comprised of regional and national broadline foodservice
distributors who purchase our products and then resell them to their customers.
As of April 1, 2009, we started the quarter selling to the following
distributors:
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Ben E. Keith Food Services San Antonio
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Ben E. Keith Food Services Dallas/Fort Worth
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Ben E. Keith Food Services Oklahoma
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Ben E. Keith Food Services Amarillo
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Ben E. Keith Food Services Albuquerque
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Ben E. Keith Food Services Little Rock
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Sysco Food Services of San Antonio
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Sysco Food Services of Austin
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Sysco Food Services of Houston
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Sysco Food Services of Dallas
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Sysco Food Services of Atlanta
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Sysco Food Services of St. Louis
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Sysco Food Services of Jackson
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U.S. Foodservice - Austin
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Performance Food Group - Temple
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Martin Preferred Foods - Houston
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Cheney Brothers - Florida
During the first quarter ended June 30, 2009, we increased our distribution base with Reinhart Food Service.
Ben E. Keith Food Services of San Antonio, Fort Worth, Oklahoma, Amarillo, Albuquerque and Little Rock are part of Ben E. Keith Food Services, a multi-state foodservice distributor. Each location covers the following territories:
Ben E. Keith San Antonio sells to customers located in the central and south Texas markets.
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Ben E. Keith Food Services of Dallas/Fort Worth sells to customers located in west Texas, north Texas, east Texas and parts of northern Louisiana.
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Ben E. Keith Food Services of San Antonio and Dallas/Fort Worth both service the Houston, Texas market.
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Ben E. Keith Food Services of Oklahoma sells to customers located in Oklahoma, eastern Kansas and western Missouri.
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Ben E. Keith Food Services of Amarillo sells to customers located in the Texas panhandle, eastern New Mexico, parts of western Oklahoma and western Kansas.
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Ben E. Keith Food Services of Albuquerque sells to customers located in New Mexico and southeastern Colorado.
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Ben E. Keith Food Services of Little Rock sells to customers located in Arkansas, southern Missouri, western Tennessee, northwest Mississippi and Louisiana.
Sysco Food Services of San Antonio, Austin, Houston, Dallas, Atlanta, St. Louis and Jackson are part of Sysco Corporation, a national foodservice distributor. Each location covers the following territories:
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Sysco Food Services of San Antonio sells to customers located in the south Texas market.
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Sysco Food Services of Austin sells to customers located in the central Texas market.
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Sysco Food Services of Houston sells to customers located in the east Texas market.
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Sysco Food Services of Dallas sells to customers located in the Dallas/Ft. Worth market.
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Sysco Food Services of Atlanta sells to customers in the greater Atlanta market.
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Sysco Food Services of St. Louis sells to customers in the greater St. Louis market.
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Sysco Food Services of Jackson sells to customers in Mississippi and surrounding markets.
U.S. Foodservice - Austin is part of U.S. Foodservice Corporation, a national foodservice distributor. U.S. Foodservice - Austin sells to customers in the central and south Texas market.
Performance Food Group - Temple is part of Performance Food Group, a multi-state broadline foodservice distributor as well as a national account foodservice distributor. Performance Food Group - Temple sells to customers in the central Texas market.
Martin Preferred Foods is a foodservice distributor. Martin Preferred Foods is based in Houston, Texas and services the Texas market. Martin is a member of Unipro. Unipro is the largest foodservice purchasing group that allows its independent distributors to compete with the major grocery distribution companies in the state of Texas.
Cheney Brothers Inc. is a food service distributor. They market to customers in Florida from two locations in Riviera and Ocala.
Reinhart Food Service is a multi-state food service distributor that has locations primarily in the Eastern United States. Reinhart mostly serves the Oklahoma market for our Company.
The distributors purchase our products in volume and then sell and deliver our products to their customers. The distributors' customers are referred to as "end-users" and consist of restaurants, hotels, hospitals, schools, convention centers and caterers. The size of their customers varies and range from local, regional and national companies.
A key component of our wholesale business is actively marketing our products to our distributors' sales force and to their respective end-users. We accomplish this by hiring sales personnel, whose primary responsibility is to educate the distributors' sales force about our products and assist them in selling our products, including going on sales calls with them or making sales calls on their behalf. Part of our plan also includes providing our sales support to our distributors at a level that separates us from our competitors.
To assist us in covering the markets mentioned above, beginning in the fall of 2007, we retained the services of Hanks Brokerage Company. Hanks Brokerage is a foodservice broker, responsible for soliciting orders, introducing new products at our request and maintaining contact with certain accounts. In addition, Hanks Brokerage will transmit information to us relating to competitive pricing, promotion and advertising effecting our products and attend trade shows relating to the food trade within its territory.
We manage our production of finished inventory by maintaining an established minimum level of inventory by product type. We believe this provides us the necessary lead time to produce inventory based on demand. To manage our inventory for the seasonality of our retail, corporate, and wholesale sales, we analyze our current production capacity and based on this capacity and projected sales volumes, we build up our inventory of pies to meet the anticipated demand. In the event we over-produce inventory for the holiday season, we intend to reduce inventory production and sell the excess inventory to wholesale and retail customers after the holiday season.
CRITICAL ACCOUNTING POLICIES AND ESTIMATES
General:
Management's Discussion and Analysis of Financial Condition and Results of Operations are based upon our financial statements, which have been prepared in accordance with U.S. generally accepted accounting principles. The preparation of our financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates, including those related to the reported amounts of revenues and expenses, bad debt, investments, intangible assets, income taxes, and contingencies and litigation. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results could differ from these estimates under different assumptions or conditions. We consider the following accounting policies to be critical because the nature of the estimates or assumptions is material due to the levels of subjectivity and judgment necessary to account for highly uncertain matters or the susceptibility of such matters to change or because the impact of the estimates and assumptions on financial condition or operating performance is material.
Valuation of Long-Lived Assets:
We periodically review, on at least an annual basis, the carrying value of intangible assets and other long-lived assets, or whenever events or changes in circumstances indicate that the carrying value may not be recoverable. To the extent the fair value of intangible assets and long-lived assets, determined based upon the estimated future cash flows attributable to the assets, less estimated future cash outflows, are less than the carrying amount, an impairment loss is recognized.
Federal Income Taxes:
We follow the liability method of accounting for income taxes under which deferred tax assets and liabilities are recognized for the future tax consequences. Accordingly, deferred tax assets and liabilities are determined based on the temporary differences between the financial statement and tax basis of assets and liabilities, using enacted tax rates in effect for the year in which the differences are expected to reverse.
We follow Financial Accounting Standards Board, or FASB, Interpretation No.
48 ("FIN 48"), "Accounting for Uncertainty in Income Taxes, an interpretation of
FASB Statement No. 109," which requires that only income tax benefits that meet
the "more likely than not" recognition threshold be recognized. We do not have
any unrecognized income tax benefits at June 30, 2009 or March 31, 2009.
Revenue Recognition:
Revenue is recognized when the following four criteria have been met: the product has been shipped and we have no significant remaining obligations; persuasive evidence of an arrangement exists; the price to the buyer is fixed or determinable; and collection is probable. Our products may be shipped from either production or third party storage facilities to customers. Deductions from sales for discounts are recorded as reductions of revenues and are provided for at the time of initial sale of product.
Share-Based Compensation:
We recognize compensation cost relating to share-based payments, including
grants of employee stock options based on the estimated fair value of the equity
or liability instruments issued using the Black-Scholes option pricing model.
We measure the cost of services received in exchange for stock options based on
the grant-date fair value of the award, and recognize the cost over the
requisite service period.
In May 2009, the FASB issued Statement of Financial Accounting Standards No. 165
"Subsequent Events" ("SFAS 165"). This statement establishes general standards
of accounting for, and disclosure of, events that occur after the balance sheet
date but before financial statements are issued or are available to be issued.
This statement sets forth (1) the period after the balance sheet date during
which management of a reporting entity should evaluate events or transactions
that may occur for potential recognition or disclosure in the financial
statements; (2) the circumstances under which an entity should recognize events
or transactions occurring after the balance sheet date in its financial
statements; and (3) the disclosures that an entity should make about events or
transactions that occurred after the balance sheet date. This statement
requires that public companies evaluate all subsequent events occurring through
the date that their financial statements are issued. The provisions of SFAS 165
are effective for financial periods ending after June 15, 2009. We do not
believe the adoption of SFAS 165 will have a material effect on our results of
operations or financial position.
Results of Operations
Revenues:
Our revenues are principally derived from selling our pies to retail, corporate
and wholesale markets. Revenues for the quarter ended June 30, 2009 decreased
13.3% to $258,336 from $298,223 for the quarter ended June 30, 2008. The
decrease from the prior year quarter was primarily attributable to the overall
slowdown in the U.S. economy.
For periods reported below, our customers were in the following categories:
Three month Three month
period ended period ended
Category June 30, 2009 June 30, 2008
Retail 15% 16%
Corporate 4% 3%
Wholesale 81% 81%
Totals 100% 100%
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Due to the seasonal nature of our business, we expect there will be large fluctuations in the percentage breakdown between the categories of our business reported at the various reporting periods. Although our retail and corporate customers purchase our pies throughout the year, the majority of such sales are during November and December which is in our third fiscal quarter. Sales to our wholesale customers also experience seasonal fluctuations with a large portion of our wholesale revenue recorded during our third fiscal quarter. Specifically, 59% of our retail revenue, 94% of our corporate revenue and 39% of our wholesale revenue for the fiscal year ended March 31, 2009 was recorded in our third fiscal quarter.
As of June 30, 2009, our two largest wholesale customers were Ben E. Keith Food Services and Sysco Corporation. For the quarter ended June 30, 2009, Ben E. Keith Food Services and Sysco Corporation combined for 70% of our overall revenue, 44% and 26%, respectively.
Cost of Sales:
Cost of sales generally includes raw materials, direct labor, cooking and cleaning supplies and factory overhead. Cost of sales was $108,052 and $133,743 for the quarters ended June 30, 2009 and June 30, 2008, respectively. The decrease from the prior year quarter was primarily due to a drop off in demand as a result of the overall slowdown in the U.S. economy, which caused us to curtail production to address the slowdown in sales of our products.
Gross Margin:
Gross margin after depreciation was 58% of net sales for the quarter ended June 30, 2009 compared to 55% for the quarter ended June 30, 2008. The improvement for the quarter ended June 30, 2009 in our gross margin is attributable to our efforts to reduce fixed costs and improvements in manufacturing efficiencies which reduced overall unit cost. The result is a slightly higher gross profit for each unit sold. We expect the gross margin percentage to continue to fluctuate as we refine our manufacturing process.
Selling, General and Administrative Expenses:
Selling, general and administrative expenses decreased to $289,984 for the
quarter ended June 30, 2009 from $399,993 for the quarter ended June 30, 2008.
The decrease in selling and general and administrative expenses from the prior
year quarter was principally due to cost saving measures enacted by our
management to address the U.S. economic slowdown. These cost saving measures
were primarily associated with staff and payroll reductions and the
corresponding savings associated with those cuts. The decreases in
administrative expenses compared to the prior year quarter were also partially
reduced by a decrease in investor relations expenses.
Non-Operating Items:
Liquidity and Capital Resources
We believe our current working capital will be adequate to fund our operations for the next twelve months, based on a conservative revenue forecast. In the event our current working capital is not adequate to fund our operations and growth and we do not receive any additional capital or financing, we may need to seek alternative sources of working capital. Potential sources of such working capital could include senior debt facilities, new lines of credit or additional sales of our securities. There is a risk that such additional financing may not be available, or may not be available on acceptable terms, and the inability to obtain additional financing or generate sufficient cash from operations could require us to reduce or eliminate expenditures for capital equipment, production, or marketing of our products, or otherwise curtail or discontinue our operations, which could have a material adverse effect on our business, financial condition and results of operations.
At June 30, 2009, we had $228,556 of cash and cash equivalents, compared to $183,859 of cash and cash equivalents at March 31, 2009. Our current assets at June 30, 2009 were $589,799 compared to $617,106 at March 31, 2009. Our current liabilities at June 30, 2009 were $85,047 compared to $44,779 at March 31, 2009.
Net cash used in operating activities was $4,789 for the quarter ended June 30,
2009, compared to $281,360 of net cash used for the quarter ended June 30, 2008.
The reduction in operating cash losses is a direct result of our efforts to cut
expenses in response to the overall U.S. economic slowdown.
Net cash used in investing activities was $514 for the quarter ended June 30,
2009 and $54,637 for the quarter ended June 30, 2008. These investing
activities primarily reflected capital expenditures to develop our business.
The reduction in cash used for investing was a direct result of our cost saving
measures in response to the slowdown in the economy.
Net cash provided by financing activities of $50,000 for the quarter ended June 30, 2009 represents the proceeds from the sale of unregistered shares of our common stock and warrants.
Off-Balance Sheet Arrangements
We currently have no off-balance sheet arrangements that have or are reasonably likely to have a current or future material effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources.
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