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| KHZM.OB > SEC Filings for KHZM.OB > Form 10-Q on 21-Jul-2009 | All Recent SEC Filings |
21-Jul-2009
Quarterly Report
BUSINESS OVERVIEW
Kahzam, Inc. was originally incorporated in July, 2007 as Centaurus Resources, Inc., a Delaware Corporation ("the Company"). On May 12, 2009, the Company acquired 100% of the issued and outstanding Common Stock of Kahzam, Inc., a Florida Corporation, in exchange for 4,000,000 Shares of the Company's Common Stock. Following this acquisition, the Company completed a statutory merger, which became effective on May 31, 2009, and the name of the Company was changed to Kahzam, Inc. (a Delaware corporation). Simultaneously with the merger, each Share of issued and outstanding Common Stock of the Company was exchanged for three Shares of new Kahzam, Inc. Common Stock. As a result of these transactions, as of May 31, 2009 the Company has 19,500,000 Shares of Common Stock issued and outstanding.
The Company's executive offices are located at 1515 South Federal Highway, Suite 100, Boca Raton, FL 33432. The telephone number is 561-549-3131, and the fax number is 561-393-8505. The Company's principal website is www.kahzam.com.
BUSINESS OPERATIONS
The Company is an emerging presence in the global pay per click ("PPC") search engine and Web portal field, utilizing our "Kahzam" trademark. We are headquartered in Boca Raton, Florida with additional offices in Phoenix, AZ and we plan to establish offices in New York City, Los Angeles, Washington, D.C., Chicago and Las Vegas within the next twelve months.
We maintain a vast index of Web sites and other online content that is freely available via the search engine to all Internet users. Our automated search technology helps anyone obtain nearly instant access to relevant information from our extensive index.
Our Company is assembling a team of experienced professionals from the world's most respected, top-tier marketing and advertising firms. They exemplify leadership, optimism and determination, and possess the qualities critical to success: a disciplined approach, a focus on accountability, self-confidence, trust and an exceptional capacity to balance short-term results with long-term goals.
OUR MARKETING PLAN
Our primary objective is to build a profitable long-term business by becoming the leading search and portal company focused on serving membership-driven organizations in the association and affinity group space. Kahzam will develop and deliver indispensable experiences and benefits to these organizations and their members, employees and business partners via a proprietary, secure, "white-label" technology platform. A broad range of advanced multimedia, social networking, information distribution, e-commerce and advertising capabilities will provide the flexibility and reliability to meet the most demanding enterprise needs. Kahzam's comprehensive technical support team ensures maximum results and value for users, clients, publishers, developers and marketers alike.
By providing a platform that unifies search and multimedia technology, content, and community development, and enables personalization and integration across multiple platforms and devices, Kahzam products and services can deepen the engagement of new and existing users. This, coupled with the growth of the Internet as an advertising medium, may lead to consistent and significant revenue growth. Similarly, Kahzam is specifically designed to help associations and affinity groups achieve higher revenues and member satisfaction.
In addition to providing a broad range of services to associations and affinity groups, Kahzam will also offer superior online search functions, with enhanced privacy and security, for individual consumers. In addition, Kahzam will license its proprietary search function to Web sites that want to include a "Powered by Kahzam" search functionality within their domain.
KEY MARKETING CONSIDERATIONS
A Search Portal Market Readiness
Kahzam believes that current marketplace and industry fundamentals provide an ideal environment for the strategic expansion of its search portal operations. Targeting the association/affinity group and privacy markets, Kahzam's goal is to gain 1% of the total search engine market share.
Association Market Readiness
The current economic downturn has triggered restructurings and consolidations in the association/affinity group sector. As a result, more and more associations are actively searching for additional ways to improve member services and generate additional non-dues income. Based on proprietary research into this market space, Kahzam believes this creates an immediate and significant market opportunity.
Market Readiness
Direct-response tactics such as online search activities continue to experience growth, even in this economy. According to advertising agencies, media buyers, publishers and third-party Internet monitoring organizations, marketers continue to shift an increasing percentage of budget dollars to digital channels. Online and-Search-Engine advertising is one of the fastest growing, most accountable and cost-effective methods of advertising available.
Key Business Partners in Place
The company has secured agreements with key, synergistic media, marketing, market research, public relations, strategic planning, search engine optimization, financial services, and database business partners. Kahzam will continue to identify, target and pursue relationships with individuals and organizations that can increase its diversity and profitability.
Key Strategic Plans Complete
Kahzam has completed a comprehensive Strategic Development Plan, which includes a strong, integrated public relations and marketing plan specifically designed to bring Kahzam to market rapidly and to position Kahzam for sustained, long-term growth.
Customer Acquisition
Based on market growth and demand analysis, Kahzam expects to secure a minimum of 75 association clients by the end of 2009 and an additional 300-400 clients in 2010, and to expand by 500-600 more affinity groups by the end of 2011.
OUR STRATEGIC DEVELOPMENT PLAN
Defining Kahzam's Markets The Strategic Development Plan provides an analysis of the current, highly competitive consumer search market, as well several potential niche markets. According to the December 2008 Core Search Report, among the top search engines:
o Consumers chose Google sites for more than 8 billion of the total 12.7 billion total searches conducted during this month - 63.5% of all searches among the top five search entities
o Yahoo sites totaled 20.5% (2.6 billion) searches and Microsoft searches totaled 8.3% (1.1 billion) searches, while Ask Network and AOL, LLC registered 3.9% (488 million) and 3.8% (478 million) respectively
While the overall number of searches continues to increase by 3-4% each month, there is little competition between the top search engines. Only Google is gaining new market share, despite aggressive new product and service offerings from Yahoo, Microsoft and Ask.com.
The vast number of individual consumers has established a preference for one of these top search engines. Ask.com's recent and disastrous $100 million ad campaign proved that consumers have little need to switch from one search engine to another. They are comfortable and satisfied with the results of whatever company they currently use.
Not even mounting concerns, raised by the government and the media, about the privacy and security of personal information obtained through the search process and retained by the search companies, have adversely impacted mass-market consumer search usage. Instead, those consumers who desire a private and secure search portal remain a relatively small subset of the total search market. Small, but valuable nonetheless.
However, despite this competition and the established market share of the "big Five," Kahzam has identified one defensible and distinctive "niche" market that can yield rapid and substantial market penetration, sustained growth and potentially massive audience aggregation - the Association market. The scope and size of this virtually untapped market is impressive.
There are nearly 1.8 million Associations and association-like, membership-driven organizations in the following ready-made market segments:
o Trade, Business and Commercial
o Environmental and Agricultural
o Legal, Governmental, Public Administration, and Military
o Engineering, Technological and Natural/Social Sciences
o Educational
o Cultural
o Social Welfare
o Health and Medical
o Public Affairs
o Fraternal, Nationality, and Ethnic
o Religious
o Veterans', Hereditary and Patriotic
o Hobby and Avocational
o Athletic and Sports
o Labor Unions, Associations, and Federations
o Chambers of Commerce and Trade and Tourism
o Greek and Non-Greek Letter Societies, Associations, and Federations
o Fan Clubs
According to the American Society of Association Executives (ASAE), Associations generate more than $33 billion in revenue nationally and held more than $50 billion in assets in 2006. Clearly, the Association market represents a series of enormous marketing opportunities for any business with a product and/or service that benefits both the Association and the member, and that can easily be tailored to meet a wide range of specific needs.
The Kahzam Association Solution
This Association - along with its related Affinity Group space represents a
windfall opportunity - an enormous market (comprised of thousands of
highly-defined segments) that is searching for a wide range of Web-delivered
solutions that benefit their members and other stakeholders. This traditionally
conservative market is becoming ever more receptive to new technology, as well
as new relationships with appropriate marketers (via advertising, e-commerce and
sponsorships) that help gain and retain members and generate additional,
non-dues income.
By developing and offering a comprehensive, "white-label" version of our "standard" search/portal solution with features, functions, content and messages that can be customized to the needs of individual Associations and Affinity Groups, Kahzam has an unprecedented opportunity to penetrate, satisfy, own and grow this market.
Using this strategy, Kahzam can rapidly achieve significant market share, aggregate a large, segmented, "captive" and loyal user base, and monetize portal usage through multiple revenue streams. The benefits to both Associations and Kahzam are clear:
o The Association appears as if it is providing the portal's comprehensive and valuable suite of services to their members at no charge to the members, thus increasing the real and perceived value of Association membership and strengthening the association's membership value proposition.
o The Association realizes additional, alternate, non-dues income (from shared advertising and e-commerce revenue) at little or no expense
o The Association can apply these revenues to help cover the costs of operations, the delivery of additional services, and/or to help reduce member dues
o Kahzam will gain access to each Association's member, vendor, strategic partner and sponsor bases, as well as the various revenue streams they enable
o Finally, Kahzam can achieve all of this without incurring the costs of direct competition with other established, mass-market search/portal solution providers.
The Kahzam Standard Portal
This portal configuration will be available to any Web user. It will include the following features and capabilities:
Multimedia Center - built around a full-featured media player. It will be able to play streaming video and audio, live Webcasts and Podcasts, as well as advertising and other commercial messages.
Search Center - a full-service Internet search engine that displays search criteria, search results, sponsored results and Kahzam classified ads and other advertising.
E-Commerce Shopping Center - populated with Kahzam "standard" stores, as well as user-selected stores, it includes a shopping comparison engine.
E-Commerce Deal Center - a clearing house for advertiser, sponsor and store discounts and special offers. It also provides access to a Kahzam community discount/rewards program.
News Center - with access to user-selected news sources and Kahzam standard news sources and program weekly/monthly pre-packaged content feeds.
Financial Center - including user-selectable financial news and information sources and Kahzam standard sources. It incorporates a stock "ticker" and enables customized user portfolio.
Weather Center - with coverage of user-selectable markets.
Entertainment Center - with user-selectable local television/movie listings and remote DVR programming.
Map Center - with user-selectable links to the user's favorite map/directions service(s).
Yellow Pages - with access to editions in user-selectable markets.
Game Center - with a user-selectable game collection.
Travel Center - with Kahzam standard and user-defined links to travel service home pages/account sign-in pages, a travel comparison engine and a booking engine.
Real Estate Center - with Kahzam standard and user-defined links to major real estate site home pages/account sign-in pages.
Job Center - with Kahzam standard and user-definable links to major job site home pages/account sign-in pages.
Mail Center - with Kahzam's full-service email system including real-time email alerts.
Chat Center - with access to all Kahzam standard and user-created chat rooms and bulletin boards categorized and searchable by topic, geographic region, demographics, etc.
IM Center - with user-definable links to favorite IM service(s) sign-in pages and access to Kahzam's standard (cam capable) IM service.
Friend Center - with user-definable Kahzam "friends," friend monitoring from user-selectable sites
Opinion Center - with user-selectable survey/poll/quiz topics created by Kahzam.
Profile Center - with user-uploadable pictures and profile information.
Preference Center - one, central place for users to easily set up, customize, personalize and manage the entire portal experience.
Help Center - with a text-based, online help index, as well as live/chat, email and auto-dial phone contact help capability.
The Kahzam White-Label Portal
Each white-label portal can be branded with each Association's unique logo and color scheme. Branding extends from the portal's GUI and "skin" throughout the various internal navigation, feature and option menus, as well as content pages.
In addition to the custom branding capability, there are several other important differences between Kahzam's standard and white-label portals. These provide various tailored functionalities and content. They also provide additional, outstanding value to all stakeholders.
Associations will be able to:
o Deliver their own original "programming," such as Webinars, Web teleconferences, "news" reports and legacy video programs, via the Multimedia Center
o Create a virtual, Association-specific, secure, members-only Intranet for member-to-member communication and social networking
o Operate proprietary e-stores in the Shopping Center via a comprehensive, branded e-commerce engine and offer e-stores to vendors, strategic allies, sponsors and key advertisers
o Offer members-only discounts from the Association, its strategic partners, vendors, sponsors and advertisers via the Deal Center
o Provide members with Association news and targeted breaking news
along with weekly/monthly, pre-packaged news feeds from the
Association in the News Center
o Use their Job Center to post jobs available in the Association's specific industry or interest area, as well as jobs available within the Association
o Offer the Community Center - a full-featured, members-only social network with page creation and management software, as well as member blog page creation and management software
o Offer the Discussion Center - with user-definable links to favorite Association chat rooms, as well as the ability to create and manage moderated Association discussion groups and program real-time discussion alerts
o Allow members to identify and monitor other logged-in Association members and Association friends via the Friend Center
o Create and manage member-targeted surveys, polls and quizzes via the Opinion Center
o Allow Association members to send general and targeted "HelpMe!" alerts via the Alert Center to arrange ad hoc brainstorming/problem-solving sessions in the members-only Discussion Center
Kahzam will also provide a "backroom" that enables Association administrators to control and manage all of these capabilities and content.
Portal Design
The proposed Kahzam portal design will embrace the future. Indeed, the portal GUI will look more like a hand-held device than a Web page. It will adopt the clean, uncluttered attributes of an iPhone-like interface and allow the user's specific needs to drive navigation, as well as the overall portal experience.
The Kahzam standard and white label portal GUI design maximizes the utility of the portal on advanced smart phones and computers alike. It also maximizes the available space for Kahzam and association branding and content, and revenue-generating advertising.
The PR and Marketing Plan
Kahzam's breakthrough product and marketing strategies will be promoted by a
comprehensive, company-wide PR and marketing plan. Each of Kahzam's two "lead"
service markets: 1) Associations, association-like organizations and affinity
groups, and 2) the privacy-focused Internet public, will have its own public and
media relations programs. These will be based on and will support the
company-wide program, but each will have the focus necessary for product and
sales success.
Kahzam will use a variety of media outreach strategies for image creation and positioning, as well as for the promotion of marketing-driven initiatives. Kahzam will be positioned as an authoritative industry voice in the rapidly-evolving search engine marketplace, as well as the emerging Web 2.0/3.0 person-to-person communications marketplace.
Through the media, Associations and consumer markets will see Kahzam as their "first-choice" for making the most of their Internet experience. To do this, we will create a professional and bottom-line-focused PR-driven marketing communications campaign.
The Strategic Development Plan sets forth the exhaustive, high-performance and cost-effective strategies and tactics that will be executed to achieve success.
OUR PRODUCTS AND REVENUE STREAMS
Kahzam's primary revenue streams will be driven by independent, negotiated, revenue sharing agreements with each Association client or each association management company client. Revenue from general consumer use of the Kahzam public portal will become significant over time as Association members become loyal users outside of the Association space and as various marketing and public relations strategies begin to attract large numbers of new, individual users.
Generating revenue is all about eyeballs. And Kahzam's distinctive and comprehensive business model is designed to aggregate audiences both within the Association space and beyond.
Revenue Streams
There is an enormous potential for Kahzam e-commerce direct revenue and client revenue sharing opportunities. These include:
o Association Advertising/Sponsorships
o e-commerce and Affinity Marketing
o Premium Content Subscriptions
o Proprietary Databases
Additional, and distinct streams will help generate the revenue returns projected for Kahzam. These include:
o Key word advertising
o Proprietary classified box ads
o PPC Banner ads
o Streaming video and audio ads
o Sponsored social networking posts and pages
o Sponsored outbound Association member alerts
o Sponsored outbound Kahzam member alerts
o Enhanced, premium services for Association Intranet/portal Web sites
o Kahzam e-commerce
o Packaging and reselling/renting/leasing database information gathered on Kahzam's social networking platform along with information gathered on Association members who use the Kahzam-provided Intranet/portals
Enhanced Premium Services
Kahzam also has an opportunity to develop and market a proprietary suite of superior privacy and security services to individual portal users. Because this is a speculative concept, the projected revenue from such a product has not been combined with the other revenue stream projections. However, a successful implementation of such a product has the potential to increase the projected revenue by as much as 60% in the first three years of operations.
RESULTS OF OPERATIONS
We are still in our development stage and have generated no revenues to date. We incurred operating expenses of $11,056 and $10,145 for the nine months Ended May 31, 2009 and May 31, 2008, respectively. These expenses consisted of general operating expenses and professional fees incurred in connection with the day to day operation of our business and the preparation and filing of our reports with the Securities and Exchange Commission.
Our net loss from inception through May 31, 2009 was $(233,021).
Our auditors have issued a going concern opinion. This means that there is substantial doubt that we can continue as an on-going business for the next twelve months unless we obtain additional capital to pay our bills. This is because we have not generated revenues and no revenues are anticipated until we begin removing and selling minerals. There is no assurance we will ever reach that point.
LIQUIDITY AND CAPITAL RESOURCES
Our cash balance at May 31, 2009 was $0 with liabilities of $191,046. Since inception we have sold $40,000 in equity securities. On August 13, 2007 we issued a total of 1,500,000 shares of common stock to our Former director for cash in the amount of $0.01 per share or $15,000. On December 31, 2007 we issued a total of 1,000,000 shares of common stock for cash in the amount of $0.025 per share or $25,000, pursuant to our SB-2 Registration Statement filed with the Securities and Exchange Commission under file number 333-146344, which became effective on October 19, 2007.
If we experience a shortage of funds prior to generating revenue from operations we may utilize funds from our director who has informally agreed to advance funds to allow us to pay for business operations, however, our director has no formal commitment, arrangement or legal obligation to advance or loan funds to us.
PLAN OF OPERATION
The Company is an emerging presence in the global pay per click ("PPC") search engine and Web portal field, utilizing our "Kahzam" trademark. We are headquartered in Boca Raton, Florida with additional offices in Phoenix, AZ and we plan to establish offices in New York City, Los Angeles, Washington, D.C., Chicago and Las Vegas within the next twelve months.
We maintain a vast index of Web sites and other online content that is freely available via the search engine to all Internet users. Our automated search technology helps anyone obtain nearly instant access to relevant information from our extensive index.
Our Company is assembling a team of experienced professionals from the world's most respected, top-tier marketing and advertising firms. They exemplify leadership, optimism and determination, and possess the qualities critical to success: a disciplined approach, a focus on accountability, self-confidence, trust and an exceptional capacity to balance short-term results with long-term goals.
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