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| ROX > SEC Filings for ROX > Form 10-Q on 14-Nov-2008 | All Recent SEC Filings |
14-Nov-2008
Quarterly Report
Cautionary Note Regarding Forward Looking Statements
This quarterly report on Form 10-Q includes statements of our expectations,
intentions, plans and beliefs that constitute "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934 and are intended to come within the safe
harbor protection provided by those sections. These statements, which involve
risks and uncertainties, relate to the discussion of our business strategies and
our expectations concerning future operations, margins, profitability, liquidity
and capital resources and to analyses and other information that are based on
forecasts of future results and estimates of amounts not yet determinable. We
have used words such as "may," "will," "should," "expects," "intends," "plans,"
"anticipates," "believes," "thinks," "estimates," "seeks," "expects,"
"predicts," "could," "projects," "potential" and other similar terms and
phrases, including references to assumptions, in this report to identify
forward-looking statements. These forward-looking statements are made based on
expectations and beliefs concerning future events affecting us and are subject
to uncertainties, risks and factors relating to our operations and business
environments, all of which are difficult to predict and many of which are beyond
our control, that could cause our actual results to differ materially from those
matters expressed or implied by these forward-looking statements. These risks
and other factors include those listed under "Risk Factors" in our 2008 Form
10-K and elsewhere in this report. The following factors, among others, could
cause our actual results and performance to differ materially from the results
and performance projected in, or implied by, the forward-looking statements:
• our history of losses and expectation of further losses;
• the effect of poor operating results on our company;
• the effect of growth on our infrastructure, resources and existing sales;
• our ability to expand our operations in both new and existing markets and our ability to develop or acquire new brands;
• the impact of supply shortages and alcohol and packaging costs in general;
• our ability to raise capital;
• our relationships with distributors;
• the success of our marketing activities;
• our ability to fully utilize and retain new executives;
• negative publicity surrounding our products or the consumption of beverage alcohol products in general;
• our ability to acquire and/or maintain brand recognition and acceptance;
• trends in consumer tastes;
• our ability to protect trademarks and other proprietary information;
• the impact of litigation;
• the impact of federal, state, local or foreign government regulations;
• the effect of competition in our industry; and
• economic and political conditions generally, including the current recessionary economic environment and concurrent market instability.
We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in, or implied by, these forward-looking statements, even if new information becomes available in the future.
Overview
We develop and market premium branded spirits in several growing market
categories, including vodka, rum, whiskey and liqueurs, and we distribute these
spirits in all 50 U.S. states and the District of Columbia, in nine key
international markets, including Ireland, Great Britain, Northern Ireland,
Germany, Canada, France, Bulgaria, Russia and the Duty Free markets, and in a
number of other countries in continental Europe. The brands we market include,
among others, Pallini® liqueurs, Gosling's Rum®, Clontarf® Irish Whiskey,
Knappogue Castle Whiskey®, Jefferson'sTM, Jefferson's Reserve® and Sam Houston®
bourbons, and Boru® vodka.
Our current growth strategy focuses on: (a) aggressive brand development to
encourage case sale and revenue growth of our existing portfolio of brands
through significant investment in sales and marketing activities, including
advertising, promotion and direct sales personnel expense; and (b) the selective
addition of complementary premium brands through a combination of strategic
initiatives, including acquisitions, joint ventures and long-term exclusive
distribution arrangements.
The following information should be read in conjunction with "Management's
Discussion and Analysis of Financial Condition and Results of Operations" and
the consolidated financial statements and related notes included in our 2008
Form 10-K, as well as in conjunction with the condensed consolidated financial
statements and related notes appearing elsewhere in this Form 10-Q.
Change in operational emphasis
We continue to shift emphasis from a volume-oriented approach to a
profit-centric focus. We will do so by adopting strategies and tactics to
address the following:
• Revenue growth from our existing brands;
• Revenue growth from new brands acquired, including via ''agency'' relationships; and
• Revenue growth from brands created to address as yet unsatisfied market needs.
The organic growth of existing brands will be supported by a variety of sales
and marketing initiatives. The first is recognition of the most profitable
brands with re-focused concentration and emphasis upon sales of those brands.
Our wholesaler relationships are critical to this effort and we are embarking
upon an effort to improve and strengthen these relationships. The objective is
an improvement in the penetration of both the on and off premise markets.
Our marketing efforts will utilize a ''viral'' approach, wherein we use the
internet and various focused media campaigns to attract consumer interest and
takedown of our brands. We will also be employing the use of leverage in this
aspect of our business as we benefit from the organizational strength of the
partners we select to participate in our various internet marketing activities
as well as ''joint brand development'' activities.
We are seeking additional agency relationships to round out our brand
portfolio. We have developed specific criteria that we are employing in our
determination of acceptability of certain brands. By using these criteria, we
improve the likelihood of selecting brands that will continue our track record
that has been established of growing brands rapidly.
We continue to restructure our international sales and distribution systems
as several of our brands are in attractive growth categories internationally,
and we intend to grow them via the development of an intensified network of
distributors in desirable markets.
Cost containment
We have taken significant steps over the past nine months to bring our costs
down, resulting in a 15.8% decrease in selling expenses during the first six
months of the fiscal year, as compared to the same period in the prior year.
These steps included a restructuring of the international operations, a
restructuring of the Gosling Castle Partners, Inc. working relationship and the
elimination of unnecessary cost from our U.S. organization. Efforts to further
reduce these expenses continue. We are also engaged in the process of managing
costs by a rigorous application of effort to the reduce expense across the
entire supply chain of our brands. We are examining each step of the process of
sourcing our brands to both improve quality and reduce cost. In turn, this
process examination will be followed by attention to our systems of work, with
the goal of mapping, analyzing and redesigning these systems.
As we discussed in our 2008 Form 10-K and again in our quarterly report on
Form 10-Q filed for the quarter ended June 30, 2008, we have faced significant
liquidity and capital resource issues. As a result, during the quarter ended
September 30, 2008, we substantially curtailed our marketing activity and
limited some of our sales and promotional activity. This caused us to the limit
our presence in certain markets, thereby creating potential negative effects on
our standing with our distributors and partners. While we can not quantify the
effects of these reductions in sales support on our case sales, we reasonably
expect that there is a negative effect on our sales in the current, and
potentially, future quarters. However, with the infusion of $15.0 million from
our issuance of our Series A Preferred Stock, we believe we are in a position to
resume our marketing and sales activities.
Recent Events
Series A Preferred Stock Purchase Agreement
As indicated in Note 12 to our consolidated financial statements, on
October 20, 2008, we completed a private placement under a Series A Preferred
Stock Purchase Agreement ("Purchase Agreement") with Frost Gamma Investments
Trust, Vector Group Ltd., I.L.A.R. S.p.A., Halpryn Group IV, LLC, Lafferty
Limited, Jacqueline Simkin Trust As Amended and Restated 12/16/2003, Hsu Gamma
Investment, L.P., MZ Trading LLC and Richard J. Lampen (collectively,
"Purchasers"). The Purchasers purchased 1,200,000 shares of our Series A
Convertible Preferred Stock (the "Series A Preferred Stock") for $12.50 per
share, which is, in effect upon conversion, $0.35 per share of our Common Stock.
We received gross proceeds of $15.0 million, which we used to pay transaction
expenses of approximately $1.7 million, satisfy outstanding obligations and for
general corporate purposes. The issuance of the shares of Series A Preferred
Stock was made under Section 4(2) of the Securities Act of 1933, as amended.
Each share of Series A Preferred Stock will be automatically converted into
shares of Common Stock at a rate of 35.7143 shares of Common Stock for each
share of Series A Preferred Stock, subject to adjustment as set forth in the
Certificate of Designation of the Series A Preferred Stock, when we amend our
charter to make available a sufficient number of authorized but unissued and
unreserved shares of the Common Stock to permit all then outstanding shares of
Series A Preferred Stock to be converted.
We are evaluating the accounting treatment regarding the exchange of the
senior notes and the convertible notes for preferred shares in connection with
the closing of the Purchase Agreement. We currently estimate that we may record
a pre-tax non-cash gain on the exchange of the notes of approximately $4,000,000
in the quarter ending December 31, 2008; however, the amount recognized may
differ materially from our preliminary estimates.
$2 Million Promissory Note - On October 15, 2008, Frost Gamma Investments
Trust advanced $2.0 million to us under a promissory note. The entire amount of
this advance and $2,778 accrued interest thereon was offset against the portion
of the purchase price payable by Frost Gamma Investments Trust at the closing of
the Purchase Agreement. The promissory note bore interest at a rate equal to 10%
per annum, calculated on the basis of a 360-day year based on the number of days
elapsed including the first day.
Conversion and/or Amendment of Notes - In connection with the Purchase
Agreement, substantially all of the holders of CB-USA's 9% senior secured notes,
in the principal amount of $10.0 million plus $0.3 million of accrued but unpaid
interest, and all holders of our 6% convertible notes, in the principal amount
of $9.0 million plus accrued but unpaid interest, converted their notes into
Series A Preferred Stock at a price per share of $12.50 and $23.21,
respectively, which is, in effect upon conversion, $0.35 and $0.65 per share,
respectively, of our common stock. The remaining unconverted 9% senior secured
notes, in the principal amount of $0.3 million, were amended so that, among
other things, (i) the maturity date was extended to May 31, 2014, (ii) the
interest rate was reduced to 3%, payable at maturity, and (iii) the security
interest in our collateral was terminated. Upon conversion of the 9% senior
secured notes, we issued 801,608 shares of Series A Preferred Stock, convertible
into approximately 28.6 million shares of common stock. Upon conversion of the
6% convertible notes, we issued 389,703 shares of Series A Preferred Stock,
convertible into approximately 13.9 million shares of common stock. The
remaining unamortized balance of $0.2 million in deferred financing costs
associated with the 9% senior secured notes will be expensed in the third
quarter of fiscal 2009.
Immediately following the Purchase Agreement closing, holders of Series A
Preferred Stock (comprised of the Purchasers and the converting note holders,
many of which were already our current stockholders) owned, excluding prior
ownership, approximately 85% of our common stock on an as-converted basis.
The report of our Independent Registered Public Accounting Firm contained in
our 2008 Form 10-K contains an explanatory paragraph referring to an uncertainty
concerning our ability to continue as a going concern. The cash investment from
the Purchase Agreement closing, and the conversion of substantially all of our
outstanding debt, provide us with sufficient funds to execute our planned
operations for at least the next twelve months.
Termination of Credit Agreement - Upon the funding of the $2.0 million
promissory note, we terminated the $5.0 million credit agreement we had entered
into with Frost Nevada Investments Trust in October 2007. No amounts were ever
borrowed under this facility. The remaining unamortized balance of $0.1 million
in deferred financing costs associated with the terminated facility will be
expensed in the third quarter of fiscal 2009.
Change in Management and Board of Directors - In connection with the Purchase
Agreement transaction, effective October 11, 2008, our Board of Directors
appointed new management. Richard J. Lampen was appointed to serve as our
interim president and chief executive officer, and John Glover, our senior vice
president - marketing since February 20, 2008, was promoted to the position of
chief operating officer of US operations. Upon execution of the Purchase
Agreement, four of our directors, Keith A. Bellinger, Colm Leen, Kevin P. Tighe
and Robert J. Flanagan, resigned. The remaining five directors unanimously
appointed Phillip Frost, M.D., Glenn L. Halpryn, Richard J. Lampen and Micaela
Pallini to fill such vacancies.
Participation by Directors and Executive Officers in Transaction - Below is a
brief description of the participation by our directors and executive officers
in the Purchase Agreement transaction:
• Phillip Frost, M.D. controls Frost Gamma Investments Trust, which purchased
397,200 shares of Series A Preferred Stock in the Purchase Agreement
transaction for $5.0 million. Dr. Frost is a director and, with his
affiliates, is a principal stockholder our company. Dr. Frost, through Frost
Nevada Investments Trust, converted $3.3 million of principal and interest
under the CB-USA 9% senior secured notes into 262,382 shares of Series A
Preferred Stock in connection with the transaction. Dr. Frost also acquired,
through Frost Gamma Investments Trust, senior notes in the amount of $1.4
million and converted same into 111,564 shares of Series A Preferred Stock.
• Under the Purchase Agreement, Mark Andrews, a director, former chief executive officer and former greater than 5% stockholder, together with members of his family, converted $0.5 million of principal and interest under the CB-USA 9% senior secured notes into 41,320 shares of Series A Preferred Stock. Mr. Andrews also acquired additional senior secured notes in the amount of $0.2 million and converted same into 12,396 shares of Series A Preferred Stock.
• Glenn L. Halpryn, a director, is a member of Halpryn Group IV, LLC, a purchaser of $1.0 million of the Series A Preferred Stock under the Purchase Agreement.
• Richard J. Lampen, a director and our interim president and chief executive officer, purchased $17,500 of the Series A Preferred Stock under the Purchase Agreement, and is the executive vice president of Vector Group Ltd., which purchased $4.0 million of the Series A Preferred Stock under the Purchase Agreement and became a greater than 5% stockholder.
• Micaela Pallini, a director of our company, is a director and the head of production of I.L.A.R. S.p.A., which purchased $3.0 million of the Series A Preferred Stock under the Purchase Agreement and became a greater than 5% stockholder. I.L.A.R. S.p.A. is a supplier to us under an exclusive marketing agreement.
Although in the last 12 months we have made significant reductions in our
cash-burn, our ability to continue building our current brands and also our
ability to attract new agency brands has been frustrated by our capital
position. With this infusion of $15.0 million in equity and the conversion of
approximately $19 million of debt and accrued interest to equity, we believe we
have stabilized our company and are in a position to grow our current brands,
pursue new agency relationships and acquire additional brands. We believe that
this transaction has placed us on a much firmer footing and allows us to pursue
our original vision of building our premium brands and representing other
specialty brands which should accrue to the long-term benefit of our
stockholders and better position us to achieve our goals.
Option Grants
On November 3, 2008, we granted ten-year stock options to purchase 1,000,000,
100,000, 100,000 and 100,000 shares of our common stock at an exercise price of
$0.35 per share to Richard J. Lampen, Glenn L. Halpryn, Phillip Frost, M.D. and
Micaela Pallini, respectively. Dr. Frost, Ms. Pallini and Mr. Halpryn serve as
directors of our company and Mr. Lampen serves as an executive officer and
director of our company. The options are conditioned upon our stockholders
approving an amendment to our 2003 Stock Incentive Plan to increase the number
of shares available for award under such plan. The exercise price was 35% in
excess of the fair value ($0.26) of our common stock on the grant date. The
options vest in four equal annual installments on each anniversary of the grant
date, subject to earlier vesting upon certain events.
Currency Translation
The functional currencies for our foreign operations are the Euro in Ireland
and continental Europe and the British pound in the United Kingdom. With respect
to our condensed consolidated financial statements, the translation from the
applicable foreign currencies to U.S. Dollars is performed for balance sheet
accounts using exchange rates in effect at the balance sheet date and for
revenue and expense accounts using a weighted average exchange rate during the
period. The resulting translation adjustments are recorded as a component of
other comprehensive income. Gains or losses resulting from foreign currency
transactions are included in other income (expenses).
Where in this quarterly report we refer to amounts in Euros, British Pounds
or Canadian Dollars, we have for your convenience also in certain cases provided
a conversion of those amounts to U.S. dollars in parenthesis. Where the numbers
refer to a specific balance sheet account date or financial statement
account period, we have used the exchange rate that was used to perform the
conversions in connection with the applicable financial statement. In all other
instances, unless otherwise indicated, the conversions have been made using the
exchange rates as of September 30, 2008, each as calculated from the Interbank
exchange rates as reported by Oanda.com. On September 30, 2008, the exchange
rate of the Euro, the British Pound and the Canadian Dollar in exchange for U.S.
Dollars were €1.00 = U.S. $1.4449 (equivalent to U.S. $1.00 = €0.6921) for
Euros, £1.00 = U.S. $1.8175 (equivalent to U.S. $1.00 = £0.5502) for British
Pounds, and CAD $1.00 = U.S. $0.9631 (equivalent to U.S. $1.00 = CAD $1.0382)
for Canadian Dollars.
These conversions should not be construed as representations that the Euro,
British Pound and Canadian Dollar amounts actually represent U.S. Dollar amounts
or could be converted into U.S. Dollars at the rates indicated.
Critical Accounting Policies
There are no material changes from the critical accounting policies set forth
in Item 7, "Management's Discussion and Analysis of Financial Condition and
Results of Operations," in our 2008 Annual Report. Please refer to that section
for disclosures regarding the critical accounting policies related to our
business.
Financial performance overview
The following table sets forth certain information regarding our case sales
for the three and six-months ended September 30, 2008 and 2007. The data in the
following table is based on nine-liter equivalent cases, which is a standard
spirits industry metric.
Three-months ended Six-months ended
September 30, September 30,
Case Sales 2008 2007 2008 2007
Cases:
United States 57,511 60,769 106,448 105,492
International 27,596 37,568 45,968 67,015
Total 85,107 98,337 152,416 172,507
Vodka 31,723 55,132 57,265 91,129
Rum 26,787 19,151 49,512 41,921
Liqueurs 17,138 17,078 29,787 27,496
Whiskey 9,459 6,976 15,852 11,961
Total 85,107 98,337 152,416 172,507
Percentage of Cases:
United States 67.6 % 61.8 % 69.8 % 61.2 %
International 32.4 % 38.2 % 30.2 % 38.8 %
Total 100.0 % 100.0 % 100.0 % 100.0 %
Vodka 37.3 % 56.0 % 37.6 % 52.8 %
Rum 31.5 % 19.5 % 32.5 % 24.3 %
Liqueurs 20.1 % 17.4 % 19.5 % 16.0 %
Whiskey 11.1 % 7.1 % 10.4 % 6.9 %
Total 100.0 % 100.0 % 100.0 % 100.0 %
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United States sales, which accounted for more than two-thirds of our sales in the current fiscal quarter, represent our sales to wholesalers. Depletions are shipments from wholesale distributors to retail customers, and are commonly regarded in the industry as an approximate measure of consumer demand. Wholesalers typically order products from us based on their current inventory and anticipated depletions, and may periodically seek to adjust their carried inventory. As our products have gained acceptance in the marketplace, our wholesale distributors have increasingly been placing orders for "direct imports", which
are full container orders shipped directly to the wholesaler, instead of first
being held by us or our agents at a bonded warehouse. While increases in direct
imports are typically viewed as an increasing sign of health for our brands,
they may result in periodic swings in orders for our products. We have engaged
an outside company, Dimensional Insights, to track and provide us with depletion
data (measuring the sales from our distributors to their retail customers),
which generally demonstrates consumer purchases of our products, which is
measured in smaller increments than distributor orders and therefore a more
consistent reporting metric. This allows us to monitor depletion data.
Our international market continues to struggle, as evidenced by the reduction
in case sales volume in the current fiscal year when compared to prior year
period results, as our distributor in the Republic of Ireland has been unable to
stabilize distribution in the market. While we anticipate a resolution to the
underlying issues will be reached in the near term, including moving our
products to a new distributor, the adverse impact on our international sales is
expected to continue at least through our next two fiscal quarters.
Consolidated inventory has decreased $1.4 million during the current quarter.
Due to our limited liquidity and our need to conserve cash, we limited
production during the current quarter and reduced our inventory levels. However,
with the infusion of $15.0 million in October 2008 from our issuance of our
Series A Preferred Stock, we have resumed the inventory build towards planned
third quarter of fiscal 2009 levels. Management has adjusted relevant purchase
plans to allow inventory levels to be adequate in relation to our projected
inventory movement plan for the coming fiscal quarters.
Results of operations
The following table sets forth, for the periods indicated, the percentage of
net sales of certain items in our financial statements.
Three-months Ended Six-months Ended
September 30, September 30,
2008 2007 2008 2007
Sales, net 100.0 % 100.0 % 100.0 % 100.0 %
Cost of sales 68.4 % 72.2 % 67.8 % 68.3 %
Gross profit 31.6 % 27.8 % 32.2 % 31.7 %
Selling expense 52.1 % 49.7 % 54.8 % 59.6 %
General and administrative expense 28.9 % 23.4 % 31.7 % 28.5 %
Depreciation and amortization 3.3 % 3.2 % 3.7 % 3.8 %
Loss from operations (52.7 )% (48.5 )% (58.0 )% (60.2 )%
Other income 0.1 % 0.0 % 0.2 % 0.0 %
Other expense (0.2 )% (0.1 )% (0.2 )% (0.1 )%
Foreign exchange gain (loss) (24.5 )% 12.1 % (14.4 )% 8.0 %
Interest expense, net (7.1 )% (3.5 )% (7.8 )% (5.5 )%
Current credit on derivative financial
instrument 0.0 % 0.0 % 0.0 % 1.3 %
Income tax benefit 0.5 % 0.4 % 0.6 % 0.5 %
Minority interests 1.4 % 2.8 % 1.3 % 3.4 %
Net loss (82.5 )% (36.8 )% (78.3 )% (52.6 )%
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Three-months Ended September 30, 2008 Compared With Three-months Ended
September 30, 2007
Net sales. Net sales decreased $1.5 million, or 16.7%, to $7.4 million in the
three-months ended September 30, 2008 from $8.9 million in the comparable prior
period. Historically, our sales in Ireland have been made ''in-bond'', net of
. . .
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