On August 14, 2008, the Company issued a press release announcing its financial results for its 2008 second quarter. A copy of the press release is attached as Exhibit 99.1, and the information in Exhibit 99.1 is incorporated herein by reference.

The information in Item 9.01(d) in this Current Report on Form 8-K and the exhibit attached hereto shall not be deemed "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section, nor shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, except as expressly set forth by specific reference in such a filing.

Exhibits

The following exhibit is filed with this report:


Exhibit
Number                                  Description
  99.1     Press release dated August 14, 2008 entitled "Vertical Branding, Inc.
           Announces Second Quarter Financial Results"

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