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HOLL > SEC Filings for HOLL > Form 10-Q on 9-Nov-2007All Recent SEC Filings

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Form 10-Q for HOLLYWOOD MEDIA CORP


9-Nov-2007

Quarterly Report


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Cautionary Note Regarding Forward-Looking Statements Certain statements in this Item 2, or elsewhere in this Form 10-Q, or that are otherwise made by us, or on our behalf, about our financial condition, results of operations and business constitute "forward-looking statements," within the meaning of federal securities laws. Hollywood Media Corp. ("Hollywood Media") cautions readers that certain important factors may affect Hollywood Media's actual results, levels of activity, performance or achievements and could cause our actual results, levels of activity, performance or achievements to differ materially from any future results, levels of activity, performance or achievements anticipated, expressed or implied by any forward-looking statements that may be deemed to have been made in this Form 10-Q or that are otherwise made by or on behalf of Hollywood Media. For this purpose, any statements contained in this Form 10-Q that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the generality of the foregoing, "forward-looking statements" are typically phrased using words such as "may," "will," "should," "expect," "plans," "believe," "anticipate," "intend," "could," "estimate," "pro forma" or "continue" or the negative variations thereof or similar expressions or comparable terminology. Factors that may affect Hollywood Media's results and the market price of our common stock include, but are not limited to:
• our continuing operating losses,

• negative cash flows and accumulated deficit,

• the need to manage our growth and integrate new businesses into Hollywood Media,

• our ability to develop and maintain strategic relationships,

• our ability to compete with other media and Internet companies and other competitors,

• our ability to maintain and obtain sufficient capital to finance our growth and operations,

• our ability to realize anticipated revenues and cost efficiencies,

• technology risks and risks of doing business over the Internet,

• government regulation,

• adverse economic factors such as recession, war, terrorism, international incidents or labor strikes and disputes,

• our ability to achieve and maintain effective internal controls,

• dependence on our founders, and our ability to recruit and retain key personnel, and

• the volatility of our stock price.

Hollywood Media is also subject to other risks detailed herein or detailed in our Annual Report on Form 10-K for the year ended December 31, 2006 and in other filings made by Hollywood Media with the Securities and Exchange Commission.
Because these forward-looking statements are subject to risks and uncertainties, we caution you not to place undue reliance on these statements, which speak only as of the date of this Form 10-Q. We do not undertake any responsibility to review or confirm analysts' expectations or estimates or to release publicly any revisions to these forward-looking statements to take into account events or circumstances that occur after the date of this Form 10-Q. As a result of the foregoing and other factors, no assurance can be given as to the future results, levels of activity or achievements and neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.
Overview
Hollywood Media is a provider of information, news and other content, and ticketing to consumers and businesses covering the entertainment, Internet and media industries. We own and operate a number of business units focused on the entertainment and media industries. Hollywood Media derives a diverse stream of revenues from this array of business units, including revenue from Broadway, Off-Broadway and London's West End ticket sales to both individuals and groups, advertising, and book development license fees and royalties. Our Broadway Ticketing business includes Broadway.com, 1-800-Broadway, Theatre Direct and Theatre.com. Hollywood Media's businesses also include an intellectual property business, Hollywood.com, the U.K. based CinemasOnline companies and a minority interest in MovieTickets.com. In addition, Hollywood Media owns and operates the Free-VOD cable television network, Hollywood.com Television.
Broadway Ticketing Division.
Hollywood Media's Broadway Ticketing Division is comprised of Broadway.com, 1-800-BROADWAY, Theatre Direct International ("TDI") and Theatre.com (collectively called "Broadway Ticketing"). Broadway tickets are sold online through our Broadway.com website

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and by telephone through our 1-800-BROADWAY number. Broadway Ticketing is also a live theater ticketing seller that provides groups and individuals with access to theater tickets and knowledgeable service, covering shows on Broadway, Off-Broadway and, through a partnership arrangement between Theatre.com and a London-based ticket agency, in London's West End theatre district. Broadway.com features include shows' opening night video and photo coverage, show reviews, celebrity interviews and theater columns, as well as show information pages, including casting, synopses and venue information.
Ad Sales Division.
Hollywood Media's Ad Sales Division includes Hollywood.com and CinemasOnline. Hollywood.com, a premier online entertainment destination, generates revenue by selling advertising on its website, and commissions received for advertising sold by the Hollywood.com ad sales team on MovieTickets.com. Hollywood.com features in-depth movie information, including movie previews, descriptions and reviews, movie showtimes listings, entertainment news, celebrity fan sites, celebrity photo galleries and an extensive multimedia library. Hollywood.com's features also include audio podcasts and blogging. CinemasOnline, a group of companies based in the U.K., maintains websites for cinemas and live theaters in the U.K. in exchange for the right to sell advertising on such websites. CinemasOnline also provides other marketing services, including advertising sales on plasma screens placed in various venues throughout the U.K. and Ireland, such as hotels, car dealerships, cinemas and live theaters.
Cable TV.
Hollywood Media's Cable TV Division includes Hollywood.com Television ("HTV") and Broadway.com Television ("BTV") which are Free-VOD ("FVOD") channels that offer interactive entertainment and information with on-demand video content, previews, reviews, behind the scenes footage, interviews and coverage of entertainment industry events to cable company subscribers. HTV is carried on certain cable TV systems including Cablevision Systems, Cox Communications, Comcast, Insight Communications, Mediacom, Charter and Bresnan. BTV is distributed by Cablevision on its New York area systems.
Intellectual Properties Division.
Our Intellectual Properties Division includes a book development and book licensing business owned and operated by our 51% owned subsidiary, Tekno Books, which develops and executes book projects, frequently with best-selling authors. Tekno Books has worked with over 60 New York Times best-selling authors, including Isaac Asimov, Tom Clancy, Tony Hillerman, John Jakes, Jonathan Kellerman, Dean Koontz, Robert Ludlum, Nora Roberts and Scott Turow. Hollywood Media is also a 50% partner in NetCo Partners, a partnership that owns Tom Clancy's NetForce. Hollywood Media also owns directly additional intellectual property created for it by various best-selling authors such as Mickey Spillane, Anne McCaffrey and others.
MovieTickets.com, Inc.
MovieTickets.com, Inc. is one of the two leading destinations for the purchase of movie tickets through the Internet. MovieTickets.com is an online ticketing service owned by a joint venture formed by Hollywood Media and several major movie exhibitor chains. Hollywood Media currently owns 26.2% of the equity of MovieTickets.com.

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The following discussion and analysis should be read in conjunction with Hollywood Media's Unaudited Condensed Consolidated Financial Statements and the notes thereto included in Item 1 of Part I of this report. Results of Operations
The following table summarizes Hollywood Media's revenues, operating expenses and operating income (loss) from continuing operations by reportable segment for the nine months ended September 30, 2007 ("Y3-07") and 2006 ("Y3-06") and the three months ended September 30, 2007 ("Q3-07") and 2006 ("Q3-06"), respectively:

                                                                        Intellectual
                                 Broadway                                Properties            Cable
Y3-07                           Ticketing            Ad Sales               (a)                  TV               Other                Total
(unaudited)

Net Revenues                   $ 83,870,628        $  8,006,543        $      797,043        $  171,940        $          -        $  92,846,154
Operating Expenses               81,531,288           9,563,448               755,692           586,249           8,068,118          100,504,795

Operating Income (loss)        $  2,339,340        $ (1,556,905 )      $       41,351        $ (414,309 )      $ (8,068,118 )      $  (7,658,641 )


% of Total Net Revenue              90%                  9%                   1%                  0%                 -                  100%

Y3-06
(unaudited)

Net Revenues                 $ 66,980,245        $ 7,607,721        $ 683,405        $  116,600        $          -        $ 75,387,971
Operating Expenses             64,577,697          8,203,164          702,247           547,059           8,066,392          82,096,559

Operating Income (loss)      $  2,402,548        $  (595,443 )      $ (18,842 )      $ (430,459 )      $ (8,066,392 )      $ (6,708,588 )


% of Total Net Revenue            89%                 10%               1%                0%                 -                  100%



                                                                      Intellectual
                                Broadway                               Properties            Cable
Q3-07                          Ticketing           Ad Sales               (a)                  TV               Other               Total
(unaudited)

Net Revenues                  $ 25,086,116        $ 2,747,602        $      318,350        $   55,810        $          -        $ 28,207,878
Operating Expenses              24,048,837          3,425,843               276,878           198,889           2,644,874          30,595,321

Operating Income (loss)       $  1,037,279        $  (678,241 )      $       41,472        $ (143,079 )      $ (2,644,874 )      $ (2,387,443 )


% of Total Net Revenue             89%                 10%                  1%                  0%                 -                  100%

Q3-06
(unaudited)

Net Revenues                 $ 21,543,990        $ 2,570,826        $ 194,237        $   82,600        $          -        $ 24,391,653
Operating Expenses             20,873,277          2,751,566          209,330           197,100           2,663,925          26,695,198

Operating Income (loss)      $    670,713        $  (180,740 )      $ (15,093 )      $ (114,500 )      $ (2,663,925 )      $ (2,303,545 )


% of Total Net Revenue            88%                 11%               1%                0%                 -                  100%

a. Does not include Hollywood Media's 50% interest in NetCo Partners which is accounted for under the equity method of accounting and Hollywood Media's share of the income
(loss) is reported as Equity in Earnings of Unconsolidated Investees (discussed below).

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Composition of our segments is as follows:
• Broadway Ticketing - sells tickets and related hotel and restaurant packages via Broadway.com, 1-800-BROADWAY and TDI to live theater events on Broadway, Off-Broadway and London's West End, to individual consumers, groups and domestic and international travel professionals, including travel agencies, tour operators, and educational institutions. Beginning in late September 2007, sales for events in London's West End are fulfilled through a partnership arrangement between Theatre.com and a London-based ticket agency. This segment also generates revenue from the sale of sponsorships on Broadway.com.

• Ad Sales - sells advertising on Hollywood.com and MovieTickets.com, and includes CinemasOnline which sells advertising on cinema and live theater websites in the U.K. Hollywood.com receives commissions on the ads it sells on MovieTickets.com.

• Intellectual Properties - owns or controls the exclusive rights to certain intellectual properties created by best-selling authors and media celebrities, which it licenses for book and other media. This segment includes a 51% interest in Tekno Books, and a book development business, and this segment does not include our 50% interest in NetCo Partners.

• Cable TV - comprised of Hollywood.com Television and Broadway.com Television, Free-VOD channels that offer interactive entertainment information with on-demand video content to subscribers in certain cable TV systems.

• Other - is comprised of payroll and benefits for corporate and administrative personnel as well as other corporate-wide expenses, such as audit fees, proxy costs, insurance, centralized information technology, and includes consulting and other fees and costs relating to compliance with the provisions of the Sarbanes-Oxley Act of 2002 that require Hollywood Media to assess and report on internal control over financial reporting, and related development of controls.

NET REVENUES
Total net revenues were $92,846,154 for Y3-07 as compared to $75,387,971 for Y3-06, an increase of $17,458,183 or 23%, and $28,207,878 for Q3-07 as compared to $24,391,653 for Q3-06, an increase of $3,816,225 or 16%. The increase in net revenue from Y3-06 to Y3-07 and Q3-07 over Q3-06 was primarily due to growth in our Broadway Ticketing Division. In Q3-07 net revenues were derived 89% from Broadway Ticketing, 10% from Ad Sales and 1% from Intellectual Properties. In Q3-06 net revenues were derived 88% from Broadway Ticketing, 11% from Ad Sales and 1% from Intellectual Properties.
Broadway Ticketing net revenues were $83,870,628 and $66,980,245 for Y3-07 and Y3-06, respectively, an increase of $16,890,383 or 25%, and such net revenues were $25,086,116 and $21,543,990 for Q3-07 and Q3-06, respectively, an increase of $3,542,126 or 16%. The increase in Broadway Ticketing net revenues in Y3-07 from Y3-06, and in Q3-07 from Q3-06, was primarily due to the following: (i) the purchase of Showtix on February 1, 2007; and (ii) ticket price increases by theaters, increased number of tickets sold, increases in services fees on individual ticket sales and changes in our marketing and advertising strategies. Ticketing net revenue is generated from the sales of live theater tickets for Broadway, off-Broadway and

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London's West End both online via Broadway.com and offline via 1-800-BROADWAY to domestic and international travel professionals, tourists and New York area theater patrons. Beginning in late September 2007, all sales for events in London's West End are fulfilled through a partnership arrangement between Theatre.com and a London-based ticket agency. Ticketing net revenue is recognized on the date of performance of the show. Ticketing net revenue received for performances yet to take place is recorded as deferred revenue in our condensed consolidated balance sheet.
Ad Sales division net revenue was $8,006,543 for Y3-07 as compared to $7,607,721 for Y3-06, an increase of $398,822 or 5%, and such net revenues were $2,747,602 and $2,570,826 for Q3-07 and Q3-06, respectively, an increase of $176,776 or 7%. The increase in Ad Sales revenue in Y3-07 over Y3-06, and Q3-07 over Q3-06, is attributable primarily to increased commissions earned by Hollywood.com for ad sales on MovieTickets.com and increases in ad sales in our CinemasOnline division offset by a decrease in ad revenues from the Hollywood.com website. Ad sales revenues are generated from the sale of sponsorships and advertisements on Hollywood.com, as well as by advertisements generated by CinemasOnline.
Net revenues from our Intellectual Properties division were $797,043 for Y3-07 as compared to $683,405 for Y3-06, an increase of $113,638 or 17%, and such net revenues were $318,350 for Q3-07 as compared to $194,237 for Q3-06, an increase of $124,113, or 64%. The Intellectual Properties division generates revenues from several different activities including book development and licensing and intellectual property licensing. Revenues vary quarter to quarter depending on the timing of the delivery of the manuscripts to the publishers. Revenues are recognized when the earnings process is complete and ultimate collection of such revenues is no longer subject to contingencies. The Intellectual Properties division revenues do not include our 50% interest in NetCo Partners, which is accounted for under the equity method of accounting and under which Hollywood Media's share of the income (loss) is reported as Equity in Earnings (Losses) of Unconsolidated Investees (discussed below).

EQUITY IN EARNINGS (LOSSES) OF UNCONSOLIDATED INVESTEES
   Equity in earnings (losses) of unconsolidated investees consisted of the
following:

                                   Nine Months Ended          Three Months Ended
                                     September 30,               September 30,
                                      (unaudited)                 (unaudited)
                                   2007          2006          2007           2006
          NetCo Partners (a)     $   2,061     $ (1,550 )   $     1,186       $ 218
          MovieTickets.com (b)           -            -               -           -

                                 $   2,061     $ (1,550 )   $     1,186       $ 218

(a) NetCo Partners NetCo Partners owns Tom Clancy's NetForce and is primarily engaged in the development and licensing of Tom Clancy's NetForce. NetCo Partners recognizes revenues when the earnings process has been completed based on the terms of the various agreements, generally upon the delivery of the manuscript to the publisher and at the point where ultimate collection is substantially assured. When advances are received prior to completion of the earnings process, NetCo Partners defers recognition of revenue until the earnings process has been completed. Hollywood Media owns 50% of NetCo Partners and accounts for its investment under the equity

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method of accounting. Hollywood Media's 50% share of earnings by NetCo Partners was a net gain of $2,061 for Y3-07 compared to a net loss of $1,550 for Y3-06, an increase of $3,611. Hollywood Media's 50% share of earnings was a net gain of $1,186 for Q3-07 as compared to a net gain of $218 for Q3-06, an increase of $968. NetCo Partners recognized $2,372 in income during Q3-07.
(b) MovieTickets.com Hollywood Media owns 26.2% of the total equity in the MovieTickets.com, Inc. joint venture. Hollywood Media records its investment in MovieTickets.com under the equity method of accounting, recognizing its percentage interest in MovieTickets.com income or loss as equity in earnings of investees. We have not recorded any of our 26.2% share of the joint venture's results of operations in Y3-07, Y3-06, Q3-07 and Q3-06 related to our investment in MovieTickets.com because the investment has been reduced to zero. Hollywood Media is currently not providing for additional losses, if any, generated by MovieTickets.com as Hollywood Media has not guaranteed to fund future losses, if any, generated by MovieTickets.com. The MovieTickets.com web site generates revenues from service fees charged to users for the purchase of movie tickets online and the sale of advertising.
OPERATING EXPENSES
Cost of revenues - ticketing. Cost of revenues - ticketing was $70,599,583 for Y3-07 compared to $56,026,353 for Y3-06 for an increase of $14,573,230 or 26%. Cost of revenues - ticketing for Q3-07 was $20,423,355 compared to $18,101,600 for Q3-06 for an increase of $2,321,755 or 13%. Cost of revenue consists primarily of the cost of tickets and credit card fees for the Broadway Ticketing segment, partially offset by rebates received from certain producers based on exceeding certain ticketing sales goals. As a percentage of ticketing revenue, cost of revenue - ticketing was 84% for Y3-07 and Y3-06, and 81% for Q3-07 and 84% for Q3-06, respectively. The decrease in cost of revenue as a percentage of ticketing revenue in Q3-07 compared to Q3-06 was due in large part to an increase in service fees charged on individual ticket sales.
Editorial, production, development and technology. Editorial, production, development and technology costs include payroll and related expenses for the editorial and production staff responsible for (i) creating content and supporting Ad Sales on Hollywood Media's websites, including Hollywood.com and Broadway.com, and (ii) supporting Ad Sales on the MovieTickets.com website. These expenses also include Internet access and computer related expenses for the support and delivery of these information services, and fees and royalties paid to authors and co-editors for the intellectual properties segment. Editorial, production, development and technology costs were $4,594,731 for Y3-07 as compared to $3,811,974 for Y3-06, an increase of $782,757 or 21%, and $1,587,767 for Q3-07 as compared to $1,350,998 for Q3-06, an increase of $236,769 or 18%. As a percentage of revenues from our Ad Sales and Intellectual Properties segments, these costs were 51% and 45% for Y3-07 and Y3-06, respectively, and 51% and 47% for Q3-07 and Q3-06, respectively. These cost increases were due in large part to increased investment in the Ad Sales segment in terms of further development of our web sites and new hires in our production and editorial staff.

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Selling, General and Administrative. Selling, general and administrative (SG&A) expenses consist of occupancy costs, professional and consulting service fees, telecommunications costs, provision for doubtful accounts receivable, general insurance costs, selling and marketing costs (such as advertising, marketing, promotional, business development, public relations, and commissions due to advertising agencies, advertising representative firms and other parties). SG&A expenses for Y3-07 were $11,699,046 compared to $10,449,058 for Y3-06, an increase of $1,249,988 or 12%. SG&A expenses for Q3-07 were $3,904,735 compared to $3,521,202 in Q3-06, an increase of $383,533 or 11%. As a percentage of net revenue, SG&A expenses were 13% and 14% for Y3-07 and Y3-06, respectively, and 14% for Q3-07 and Q3-06. The increase in SG&A expenses in Y3-07 as compared to Y3-06 was due in large part to the following: (i) increased occupancy expense of approximately $484,000 for our Broadway Ticketing division, of which approximately $442,000 is temporary redundant lease expense while we move our New York offices to new consolidated space nearby, and (ii) an increase of approximately $663,000 in advertising expenses in our Broadway Ticketing division. The increase in SG&A expenses in Q3-07 as compared to Q3-06, was due in large part to the following: (i) increased occupancy expense of approximately $202,000 for our Broadway Ticketing division, of which approximately $183,000 is temporary redundant lease expense while we move our New York offices,
(ii) increased travel expenses of approximately $44,000, (iii) an increase of approximately $279,000 in advertising expenses in our Broadway Ticketing division and approximately $56,000 in our Ad Sales division, and (iv) a decrease in consulting fees of approximately $141,000.
Payroll and Benefits.
Payroll and benefits expenses include payroll and benefits and other types of compensation expense as well as human resources and administrative functions.
Payroll and benefits expenses for Y3-07 were $12,292,806 compared to $10,435,334 for Y3-06, for an increase of $1,857,472 or 18%. Payroll and benefits expenses for Q3-07 were $4,218,281 compared to $3,271,800 for Q3-06, an increase of $946,481, or 29%. As a percentage of net revenues, payroll and benefits expenses were approximately 13% and 14% for Y3-07 and Y3-06, respectively, and 15% and 13% for Q3-07 and Q3-06, respectively.
The increase in payroll and benefits costs in Y3-07 as compared to Y3-06 was due in large part to the following factors: (i) approximately $386,000 in additional payroll and benefits expenses resulting from the acquisition of Showtix in February 2007, (ii) an increase of approximately $228,000 related to Theatre.com, (iii) an increase of approximately $588,000 in expenses related to the hiring of additional ad salespersons, support staff and the addition of a new President and COO of Hollywood.com, (iv) an increase of approximately $202,000 related to CinemasOnline and (v) an increase in health insurance and accrued expense for matching contributions to the 401(k) plan of approximately $158,000 and $123,000, respectively.
The increase in payroll and benefits costs in Q3-07 as compared to Q3-06 was due in large part to the following factors: (i) approximately $84,000 in additional payroll and benefits expenses resulting from the acquisition of Showtix in February 2007, (ii) an increase of approximately $68,000 related to Theatre.com, (iii) an increase of approximately $161,000 related to CinemasOnline, (iv) $383,000 in increased expenses related to the hiring of additional ad salespersons, support staff and the addition of a new President and COO of Hollywood.com and (v) an increase in Broadway ticketing payroll and benefits of approximately $220,000 to support growth.

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Depreciation and amortization.
Depreciation and amortization expense consists of depreciation of property and equipment, furniture and fixtures, web site development, leasehold improvements, equipment under capital leases and amortization of intangible assets. Depreciation and amortization expense was $1,318,629 for Y3-07 as compared to $1,373,840 for Y3-06 for a decrease of $55,211 or 4%. Q3-07 depreciation and amortization expense was $461,183 compared to $449,598 for Q3-06, an increase of $11,585 or 3%. The decrease in depreciation and amortization expense in Y3-07 over Y3-06 is primarily due to assets becoming fully depreciated during or prior to 2007 and an adjustment of estimated lives of certain intangible assets from the CinemasOnline acquisition. The increase in Q3-07 as compared to Q3-06 is due to investments in computer equipment offset by assets becoming fully amortized.
Interest, net. . . .

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